The station, like most of Galaxy Communications' Oswego cluster, is a direct repeater of a Syracuse sister station, in WSGO's case, AM 1200WTLA.[2] Like WTLA, it simulcasts its programming full-time on a 220-wattFM translator, W261AC, on 100.1 MHz).[3]
WSGO operates with 1,000 watts by day. At night, when radio waves travel farther, it reduces power to 45 watts to avoid interfering with other stations on AM 1440. It uses a non-directional antenna at all times, located on Dutch Ridge Road in Oswego, adjacent to Route 481.[4]
WSGO signed on the air on March 6, 1961.[6] It was owned by Clifford C. Harris and the studios were in the Pontiac Hotel. Originally WSGO was a daytimer, required to go off the air at sunset to avoid interfering with other radio stations on AM 1440 at night when radio waves travel farther. In the 1990s, it got permission from the Federal Communications Commission to stay on the air at night, but at only 45 watts.
In 2000, it was acquired by Galaxy Communications.[7] The studios and offices were relocated to Syracuse and WSGO became a full time simulcast station to 1200 WTLA. For a time, it aired an adult standards format, from the "Music of Your Life" network. It switched to sports radio in 2010, affiliating with the ESPN Radio Network.
