WRBA

WRBA

Springfield, Florida
Broadcast area	Panama City, Florida
Frequency	95.9 MHz
Branding	B95.9
Programming
Format	Classic rock
Ownership
Owner	Roberta Fagan (RoRo Investments, LLC)
Sister stations	WASJ, WKNK
History
First air date	1986; 39 years ago (1986) (as WVBM)
Former call signs	WVBM (1986–1987)
Call sign meaning	We aRe BAy 96
Technical information[1]
Licensing authority	FCC
Facility ID	63584
Class	C2
ERP	50,000 watts
HAAT	86 meters (282 ft)
Transmitter coordinates	30°12′12.00″N 85°36′57.00″W
Links
Public license information	Public file LMS

WRBA (95.9 FM, "B95.9") is a radio station licensed to Springfield, Florida. Owned by Roberta Fagan, through licensee RoRo Investments, LLC, it broadcasts a classic rock format serving the Panama City market.

History

The station began broadcast in 1986 as WVBM, which was the area's first and only African-American-owned radio station.

At noon on November 14, 1987, after the call sign was changed to WRBA, the station's format shifted to easy listening and oldies under the name "Bay 96 FM". In a News-Herald interview, then-owner Peter Michael Bardach described its format as being "halfway between WGNE (AM) and Sunny 98 (FM)" and that it was targeted toward adults between 25 and 54. Over time, the format changed to a mix of modern rock and adult contemporary.

In October 1994, WRBA did away with the adult contemporary, and "Arrow 95.9" debuted. The "Arrow" originally stood for "All Rock & Roll Oldies", and to begin with, solely played rock from the seventies. Over its 18-year history, Arrow 95.9 kept its classic rock format, but expanded it to other decades (namely the 1960s through 1990s).

In 2012, the station was renamed "Classic Rock 95.9", but kept the same format.

In the aftermath of Hurricane Michael, Powell Broadcasting announced that it would cease operation of its Panama City stations, leaving the future of its licenses in the market in limbo.^[2]

On February 18, 2019, the station returned to the air under the operation of Gulf Coast Broadcasting.^[3] For around two weeks, the station simulcast WCCN-FM, but soon had its own original identity starting in mid-March. Gulf Coast Broadcasting completed the acquisition of WRBA, along with sister stations WASJ and WKNK, effective April 30, 2019 at a price of $325,000.

On July 3, 2019, Gulf Coast Broadcasting sold WRBA, WASJ, and WKNK to Great American Media for $700,000.^[4] The sale closed on September 26, 2019.

In June 2020, the station rebranded as B95.9, maintaining its classic rock format (despite using the branding "Classic Hits"), but dropping most music from the 1990s to focus exclusively on the 1970s and 1980s.^[5]

Effective July 1, 2022, Great American Media sold WRBA, WASJ, and WKNK to Roberta Fagan's RoRo Investments for $180,000.

On August 9, 2024, WRBA is being sold to Radio Training Network for $225,000 from RoRo Investments.^[6]

References

1. "Facility Technical Data for WRBA". Licensing and Management System. Federal Communications Commission.
2. "Powell Broadcasting Pulling Plug On Panama City Cluster After Storm", All Access Music Group. October 15, 2018. Retrieved October 20, 2018.
3. "Powell Sells Silent Panama City Trio". RadioInsight. 2018-12-04. Retrieved 2020-06-24.
4. Jacobson, Adam (2019-07-03). "Former Powell Cluster Flipped, At A Big Premium". Radio & Television Business Report. Retrieved 2020-06-24.
5. "WRBA Rebrands As B95.9". RadioInsight. 2020-06-24. Retrieved 2020-06-24.
6. Station Sales Week Of 8/9

External links

• Facility details for Facility ID 63584 (WRBA) in the FCC Licensing and Management System
• WRBA in Nielsen Audio's FM station database

30.204°N 85.616°W / 30.204; -85.616