WQCC (106.3 FM, “Kicks 106.3”) is a commercial radio station broadcasting a country music format. Licensed to La Crosse, Wisconsin, United States, the station serves the La Crosse area. The station is currently owned by Magnum Communications.[3]
All the stations of the "La Crosse Radio Group" are housed at 1407 2nd Avenue North in Onalaska, Wisconsin.
History
The station went on the air as WLJO on February 10, 1993. On January 31, 1994, the station changed its call sign to the current WQCC.[4]