PROFILBARU.COM

WOLS
Waxhaw, North Carolina;
Broadcast area	Charlotte/Metrolina
Frequency	106.1 MHz
Branding	La Raza 106.1
Programming
Format	Regional Mexican
Ownership
Owner	Norsan Broadcasting; (WOLS Operating, LLC);
Sister stations	WGSP WGSP-FM WXNC WNOW
History
First air date	March 1, 1995
Former call signs	WNMX-FM (6/7/96-2/12/08); WNMX (5/20/96-6/7/96); WIST-FM (4/14/95-5/20/96); WLWW (5/3/91-4/14/95)
Call sign meaning	Oldies (previous format)
Technical information
Licensing authority	FCC
Facility ID	68809
Class	C2
ERP	21,000 watts
HAAT	188 meters
Links
Public license information	Public file; LMS;
Website	La Raza Charlotte

WOLS is a Spanish-language FM radio station broadcasting at a frequency of 106.1 MHz serving the Charlotte, North Carolina market. Its programming consists of music and other material distributed by "La Raza," the Regional Mexican radio network.

While WOLS is licensed to (and identifies its location as) the Union County town of Waxhaw, North Carolina, its studios are actually located in Charlotte. The transmitter site is in Catawba, South Carolina.

History

In 1994, 1480 AM, a frequency that had been silent for several years, was reactivated with the call letters WIST. GHB Broadcasting operated WIST through a Limited Marketing Agreement (LMA) with Christ Covenant Church, the licensee for 1480 AM. Most of the adult standards music came from the Satellite Music Network format Stardust.^[2] A year later, the FM station signed on, initially using the call letters WLWW but eventually changed to WIST-FM.^[3]

The name WNMX "Mix 106" was chosen in 1996. The station's sales manager had previously worked for WMXC (104.7) when it was called "The Mix". He hoped to resurrect that format on 106.1. The AM station became WNMX-AM.^{[citation needed]}. By this time the AM aired some separate programs, including a talk show from John Sullivan. The AM became WTLT in Summer 1997 with a separate news/talk format.^[4] As of May 1997, when GHB planned a medical office building on Randolph Road where the company was considering moving its operations, WNMX had "nearly doubled its morning audience share" in a year.^[5]

For one month WNMX tried a more contemporary sound with local DJs during the day. However, many listeners protested so the station returned to the Stardust format.^[6]^[7]

Over the years the definition of adult standards has evolved, and the Stardust satellite format evolved with the times as well. Fewer songs from the big band era were played, though new performances of the old songs have become available. When oldies station WWMG changed its format to "rhythmic Top 40" music in 2004, WNMX added more rock and roll songs to its local morning show.

In Summer 2006 ABC merged Stardust with its Memories format. The merger caused Stardust to leave its standards heritage behind, playing most of the same "timeless favorites" but moving more in an oldies direction, with most of the big-band standards being recent recordings. WNMX still played many of the older records on the local morning show. Ironically, the Timeless Favorites format had evolved into the format that listeners rejected in 1997.

On February 12, 2008 WNMX changed their format to 60s-70s oldies,^[8] branded as "Oldies 106.1", with the "Goodtime Oldies" format from the Jones Radio Network. "Goodtime Oldies" features a playlist of 60's and 70's oldies. The station also changed its call sign to WOLS, which was moved from an AM station in Florence, South Carolina. That station took on the call sign "WOLH". On January 1, 2009, Norsan Media took over WOLS, picking up "La Raza," the Regional Mexican format of WGSP-FM.^[9]

Sports broadcasts

At one time, WOLS carried broadcasts of several sports teams. At the time of the change to Spanish language programming, these broadcasts were the only English language programming on WOLS.

WOLS was the flagship station for the NBA's Charlotte Bobcats from the team's debut in 2004 through the 2008-2009 season. At the end of that season, WFNZ, an all-sports station, took over as the Bobcats flagship station.

WOLS also carried football and basketball games of the ACC's Duke Blue Devils, which like WOLS' broadcast of Bobcats games, ended with the switch to Spanish language programming.

WOLS had broadcast the games of the WNBA's Charlotte Sting prior to the team's ceasing operations on January 2, 2007.

Starting with the 2010 NFL season, WOLS began broadcasting all Carolina Panthers games in Spanish.

In 2022, WOLS began carrying Charlotte FC games in Spanish.

References

^ "Facility Technical Data for WOLS". Licensing and Management System. Federal Communications Commission.
^ Funk, Tim (May 19, 1994). "Wistful for Music of the '40s? New Radio Station Brings It Back". The Charlotte Observer. p. 3E. Retrieved July 11, 2020.
^ "WIST adds big band, easy-listening sounds to FM". The Charlotte Observer. March 4, 1995. p. 5C. Retrieved July 11, 2020.
^ Kay McFadden, "Talk-Radio Station Signs on to Battle for WBT Listeners", The Charlotte Observer, July 8, 1997.
^ Smith, Scott (May 12, 1997). "Broadcaster plans Randolph medical office building". Charlotte Business Journal. Retrieved March 3, 2021.
^ Kay McFadden, "WNMX-FM Swaps Formats to Lure Working Listeners," The Charlotte Observer, October 3, 1997.
^ Kay McFadden, "WTLT: No Change - News/Talk Remains," The Charlotte Observer, November 7, 1997.
^ Mark Washburn, "Sinatra Style Dropped in Favor of Ad-attracting Oldies," The Charlotte Observer, February 13, 2008.
^ Mark Washburn, "106.1 FM Will Shift to All-Spanish," The Charlotte Observer, November 20, 2008.