Its programming is a simulcast of sister station WEUP (1700 AM). The WEUV call letters were on the 1700 AM signal until a 2006 re-alignment[4] with co-owned WHIY (originally 1190 AM)[5] and WEUP (originally 1600 AM).[6]
In 1987, the married couple of Hundley Batts, Sr. and Dr. Virginia Caples assumed the ownership and operation of WEUP. They also acquired another station, WEUZ (92.1 FM), licensed to Minor Hill, Tennessee, and brought WEUP onto the FM broadcast airwaves. They operated WEUP & WEUZ-FM under the parent company name of Broadcast One. They continued to expand the station's audience by acquiring WHIY (1190 AM) and WEUP-FM (103.1), both licensed to Moulton, Alabama, in 1989. The stations were sold to Hundley Batts and Virginia Caples as part of a two-station deal by Moulton Broadcasting Co. Inc. (then WHIY, now WEUV) and Lawco FM Ltd. (then WXKI, now WEUP-FM).[7] WEUV (1700 AM) was later added to the group of stations that are part of the WEUP broadcast family.
