WCZZ

WCZZ
Greenwood, South Carolina;
Broadcast area	Lakelands
Frequency	1090 kHz
Branding	Magic 102.7
Programming
Format	Urban adult contemporary
Ownership
Owner	Broomfield Broadcasting, Inc.
Sister stations	WZSN
History
First air date	June 20, 1973; 51 years ago (as WMTY)
Former call signs	WMTY (1973–2005)
Technical information
Licensing authority	FCC
Facility ID	68856
Class	D
Power	5,000 watts days only; 2,250 watts critical hours
Transmitter coordinates	34°9′46″N 82°11′41″W / 34.16278°N 82.19472°W
Translator(s)	102.7 W274CC (Greenwood)
Links
Public license information	Public file; LMS;
Website	1027magic.com

WCZZ (1090 kHz) is a daytimer AM radio station licensed to Greenwood, South Carolina, and serving the Lakelands area. It airs an urban adult contemporary format and is owned by Broomfield Broadcasting, Inc. The studios are on Montague Avenue in Greenwood.

By day, WCZZ is licensed by the Federal Communications Commission (FCC) to broadcast at 5,000 watts non-directional, and 2,250 watts during critical hours. But because 1090 AM is a clear channel frequency reserved for Class A stations WBAL Baltimore, KAAY Little Rock and XEPRS Tijuana, WCZZ must go off the air at sunset to avoid interference.^[2] Programming is heard around the clock on 250-watt FM translator W274CC at 102.7 MHz in Greenwood.^[3]

History

The station signed on the air on June 20, 1973; 51 years ago (1973-06-20).^[4] It was a 1,000 watt daytime-only station, using the call sign WMTY. It played country music and was a network affiliate of the Mutual Broadcasting System.

Through the 1980s and 90s, it has carried mostly satellite formats, including oldies as "Cruisin' Oldies 1090". The call letters were changed to the current WCZZ around 2000.

In 2006, the station became "Rejoice! 1090" carrying ABC Radio's Rejoice! Musical Soul Food satellite format. The station switched to sports talk as an affiliate of ESPN Radio in 2007. In June 2009, the station flipped to an urban gospel sound.

In 2017, the WCZZ returned to sports talk, this time using the Fox Sports Radio Network. It was branded as "Fox Sports Greenwood". The station added an FM translator, giving listeners the option to hear it on 1090 AM and 102.7 FM.

On November 13, 2020, WCZZ changed from sports radio to urban adult contemporary. Using the FM dial position in its name, it rebranded as "Magic 102.7".^[5]