WCLT-FM

WCLT-FM

Broadcast areaColumbus metropolitan area
Frequency100.3 MHz (HD Radio)
BrandingT-100
Programming
FormatCountry
SubchannelsHD2: 104.7 The Big Lick (Rock)
AffiliationsCompass Media Networks
Motor Racing Network
Ownership
OwnerWCLT Radio
WCLT (AM)
History
First air date
August 7, 1947; 77 years ago (1947-08-07)[1]
Technical information[2]
Licensing authority
FCC
Facility ID71285
ClassB
ERP50,000 watts
HAAT119 meters (390 ft)
Transmitter coordinates
40°2′2.00″N 82°24′8.00″W / 40.0338889°N 82.4022222°W / 40.0338889; -82.4022222
Translator(s)HD2: 104.7 W284CH (Newark)
Links
Public license information
WebcastListen Live
Listen Live (HD2)
Websitewclt.com
thebiglick.com (HD2)
WCLT's HD Radio Channels on a SPARC Radio with PSD.

WCLT-FM (100.3 MHz) is a commercial radio station broadcasting a country music radio format. It is owned by WCLT Radio and uses the slogan Today's Country and Your All-Time Favorites, T-100. Licensed to Newark, Ohio, it serves the Columbus metropolitan area. In morning drive time, T-100 carries the syndicated Big D and Bubba Show.

WCLT-FM has an effective radiated power (ERP) of 50,000 watts, the current maximum for most of Ohio.[3][4] The transmitter and studios are on Jacksonville Road (Ohio State Route 13) in Newark. WCLT-FM broadcasts using HD Radio technology.[5] The HD2 digital subchannel carries a mainstream rock format known as "104.7 The Big Lick." It feeds FM translator W284CH at 104.7 MHz.

History

WCLT-FM signed on the air on August 7, 1947; 77 years ago (1947-08-07).[6] It was owned by The Advocate, Newark's daily newspaper.[7] In its early days, WCLT-FM largely simulcast co-owned WCLT 1480 AM.

By the 1970s, the FM station was offering separate programming. While WCLT (AM) was a Top 40 station, WCLT-FM played automated easy listening music. In the 1980s, the station made the transition to soft adult contemporary music. In the 1990s, it flipped to country music.

References

  1. ^ "WCLT History".
  2. ^ "Facility Technical Data for WCLT-FM". Licensing and Management System. Federal Communications Commission.
  3. ^ "WCLT-FM Facility Record". United States Federal Communications Commission, audio division.
  4. ^ "WCLT-FM Station Information Profile". Arbitron.
  5. ^ "HD Radio Station Guide". HD Radio. iBiquity.
  6. ^ Broadcasting Yearbook 1990 page B-243, Broadcasting & Cable
  7. ^ "Paper Heralds WCLT" (PDF). Broadcasting. September 1, 1947. Retrieved 7 October 2014.