Prior to its acquisition by Big Fish Broadcasting in 2008, the station carried a religious radio format with the WLUA callsign. Starting in early 2008, it began simulcasting sister station WYOR, "Your 94" and its Variety Hits format.
The station adopted the WABB call sign on November 9, 2012, after it was dropped from WTKD in Mobile, Alabama.
Due to technical problems, this station has operated only briefly from May 2012 until December 17, 2013.
The station was acquired from Big Fish Broadcasting by The Power Foundation in a transaction that was consummated on April 22, 2014, at a purchase price of $100,000.
History of call letters
The call letters WABB were previously assigned to an AM station in Mobile, Alabama. It began broadcasting June 19, 1948, on 1480 kHz with 5 kW power. A Mutual affiliate, it was owned and operated by the Mobile Press Register, along with its sister station, WABB-FM.[2]
