Virgin Produced was founded in 2010 in Los Angeles, California[3] as the film and television development, packaging and production arm of Sir Richard Branson's Virgin Group. The CEO of Virgin Produced is Jason Felts,[4] and the CCO is Justin Berfield.[5] In April 2012, Virgin Produced launched its own digital network, the Virgin Produced Channel, with programming of lifestyle, music, travel, technology and comedy content available on Virgin America.[6] In 2013, Virgin Produced launched Virgin Produced India, which develops, packages, produces and distributes film and television content in Bollywood.[7]