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3ality Digital, LLC is a Burbank, CA-based company specializing in high-definition, live-action stereoscopic digital 3D. The company develops production system
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| Type | Private |
|---|---|
| Industry | Entertainment Technology |
Key people | David Modell, Chairman,3ality Digital, LLC Sandy Climan, Chief Executive Officer, 3ality Digital, LLC Steve Schklair, co-founder, [John Modell], co-founder, [John Shapiro], co-founder, [Peter Shapiro], co-founder, |
| Products | 3Flex camera rig systems, 3Play stereo image processing systems |
3ality Digital, LLC is a Burbank, CA-based company specializing in high-definition, live-action stereoscopic digital 3D. The company develops production systems, image processing software and other technologies that enable the creation, post-production and distribution of live-action 3D entertainment.
3ality Digital offers technology in two categories: The company’s 3Flex™ camera rig systems enable near pixel-perfect 3D image acquisition, and have been used in the production of feature films, scripted television shows, and live-action 3D sports broadcasts.[1]
The company’s 3Play™ image processing systems provide dynamic image correction, image manipulation, and multiplexing and demultiplexing algorithms for transporting 3D HD content over 2D HD infrastructure. [2]
3ality Digital also offers production services to demonstrate the functionality of its systems. The company produced the first movie shot completely in live-action digital 3D, U2 3D; shot the live-action footage for the first 3D commercial aired during the Super Bowl, Sobe’s “Lizard Lake;” shot a 3D episode of the Chuck TV series [Wikipedia link: Chuck TV series]; produced the first live 3D broadcast of an NFL football game, and produced (with Fox Sports) the first live 3D broadcast of the BCS Championship Game. [3]
In August, 2009, 3ality Digital announced that it had formed an alliance with Imagica, Corp. to bring stereoscopice live-action 3D production to Asia using 3ality Digital’s technology. [4]
References
1 Computer Graphics World, June, 2009, “Stereo 3D Can Be an Exciting Adventure – If It Can Be Done Properly.” http://www.cgw.com/Publications/CGW/2009/Volume-32-Issue-7-July-2009-/At-the-Crossroads.aspx
2 Videography, May 29, 2009, “3ality Digital and Assimilate Collaborate on 3Play” http://videography.com/article/83224
3 MarketSaw, June 11, 2009, “3ality Digital Systems CEO Steve Talks 3D Tech, Education, the Future of 3D, Peter Jackson, and More!” http://marketsaw.blogspot.com/2009/06/3ality-digital-ceo-steve-schklair-talks.html
4 Digital Cinema Report, “3ality Digital, Imagica to bring Live-Action 3D Production Services to Asia” http://www.digitalcinemareport.com/3D-Asia-3ality-Imagica-partnership
- ^ Computer Graphics World, June, 2009, “Stereo 3D Can Be an Exciting Adventure – If It Can Be Done Properly.” http://www.cgw.com/Publications/CGW/2009/Volume-32-Issue-7-July-2009-/At-the-Crossroads.aspx
- ^ Videography, May 29, 2009, “3ality Digital and Assimilate Collaborate on 3Play” http://videography.com/article/83224
- ^ MarketSaw, June 11, 2009, “3ality Digital Systems CEO Steve Talks 3D Tech, Education, the Future of 3D, Peter Jackson, and More!” http://marketsaw.blogspot.com/2009/06/3ality-digital-ceo-steve-schklair-talks.html
- ^ Digital Cinema Report, “3ality Digital, Imagica to bring Live-Action 3D Production Services to Asia” http://www.digitalcinemareport.com/3D-Asia-3ality-Imagica-partnership
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