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Sanomaru

Sanomaru
Descriptionmascot of Sano City, Tochigi prefecture
Origin of namea portmanteau of 2 Japanese words
First seenAugust 6, 2011
Last seenongoing
Related mascot(s)Yochan, Noginon, Kamitan
Hall of Fameranked 1st in the 2013 Yuru-Chara®Grand Prix
Websitewww.city.sano.lg.jp/sanomaru/index.html

Sanomaru (さのまる) has been the official yuru-chara mascot of Sano City in Tochigi prefecture since 2011.[1] He appears as a boyish, somewhat dog-shaped samurai adorned with several specialties of that city.[2] His signature hat consists of a bowl of Sano ramen noodles, and his bangs are drooping ramen noodles. His "sword" consists of a fried potato stick, a culinary specialty of Sano.

Character profile

Sanomaru manifests in various forms. He often appears as an anthropomorphic dog, but sometimes as a short boy. Supposedly, he is mischievous and fond of local Sano cuisine. He often plays with a pack of trading cards known as "Sanomaru Ondo" and becomes peevish if his ramen bowl-shaped hat is removed. Moreover, if his fried potato "sword" is mistaken for a sweet potato dumpling he becomes irate. One mysterious thing about him is that he never takes off his Sano ramen bowl-shaped hat. His dream is to travel around Japan while making friends. It is no surprise that Sanomaru has been sighted in various places throughout Japan.

PR activities

Events

In 2011 an open contest by Sano city was announced a mascot design.[3] At a city festival that year it was announced that Sanomaru was the most popular entry. A parade celebrating his birth was held around Sano Station and later an inauguration ceremony was conducted at a hotel in the city.[4]

At the 2011 Yuru-chara Grand Prix sponsored by Townpages, Sanomaru was ranked 20th, receiving 43,081 votes.[5]

In 2012, events celebrating Sanomaru's first anniversary were held at three venues in Sano city. A support group for this character was established and the Sanomaru design became a registered trademark.[6]

That same year an official Sanomaru blog was launched.[7] At the 2012 Yuru-chara Grand Prix this time Sanomaru was ranked 4th with 163,258 votes [Reference needed].

In 2013 a picture book featuring Sanomaru was released. [8] Two years later, a local Sanomaru-branded bus service began and a picture book featuring Sanomaru was released.[9]

At the 2013 Yuru-chara Grand Prix this time Sanomaru won 1st place, obtaining 1,204,255 votes.[10] A festival was held to celebrate this honor and a triumphal parade attended by thirty thousand people was held.

In 2016 the 5th anniversary of Sanomaru's birth birth was celebrated and the Sano City government designated February 25 as "Sanomaru Day."[11] In 2018, a bronze statue of Sanomaru made according to a local casting technique was unveiled in front of Sano Station and in 2019, Sanomaru celebrated his tenth birthday.[12]

Character Songs

A number of songs about Sanomaru have been composed so far. In 2012 the song "Sanomaru Ondo" was first performed and a limited edition of one thousand CDs with that song was released. In 2017 the Tochigi-born rap artist, DOTAMA has created a music video named "My City" in which Sanomaru appears prominently. [13]


Category:Japanese mascots

  1. ^ "Sanomaru from Sano - Introduction of the material". 1library.net. Retrieved 2022-11-16.
  2. ^ "Sanomaru from Sano - Introduction of the material". 1library.net. Retrieved 2022-11-16.
  3. ^ "Sanomaru ga umareru made" さのまるが生まれるまで [Before Sanomaru Was Born]. Sano City Government (in Japanese). 2019-12-02. Retrieved 2023-04-02.{{cite web}}: CS1 maint: deprecated archival service (link)
  4. ^ Shimotsuke Shimbun (2023-02-27). "Sa no maru tanjōe ni fan 1200-ri 4-nen-buri taimen kaisai zenkoku gotōji kyara mo shukufuku" さのまる誕生会にファン1200人　４年ぶり対面開催　全国ご当地キャラも祝福 [Sanomaru's birthday party held face-to-face for the first time in 4 years with 1,200 fans] (in Japanese). Shimotsuke Shimbun.{{cite web}}: CS1 maint: deprecated archival service (link)
  5. ^ FANDOM Lifestyle Community (2011-11-26). "2011 Yuru-Chara Grand Prix". Yuru-chara Wiki. FANDOM Lifestyle Community. Retrieved 2023-02-23.{{cite web}}: CS1 maint: deprecated archival service (link)
  6. ^ "Shōhyō Kōkai 2011 - 061357" 商標公開2011-061357 [Trademark Publication 2011-061357]. J-Plat Pat (in Japanese). Japan Platform for Patent Information. 2011-08-26. Retrieved 2023-02-23.{{cite web}}: CS1 maint: deprecated archival service (link)
  7. ^ Sanomaru0225. "Sanomaru kenzan" さのまる見参！ [Sanomaru's Visit] (in Japanese). Ameba. Retrieved 2023-02-23.{{cite web}}: CS1 maint: deprecated archival service (link) CS1 maint: numeric names: authors list (link)
  8. ^ Popura-sha. "Sanomaru no taisetsu-na takaramono" さのまるの　たいせつな　たからもの [Sanomaru's Precious Treasure]. Kodo-Mall (in Japanese). Poplar Publishing. Retrieved 2023-04-03.{{cite web}}: CS1 maint: deprecated archival service (link)
  9. ^ Sankei News (2015-01-15). "'Sanomaru' rappingubasu, 18-nichi ni unkō kaishi" 「さのまる」ラッピングバス、１８日に運行開始 ["Sanomaru-covered bus starts operation on the 18th] (in Japanese). Sankei News. Retrieved 2023-04-03.{{cite web}}: CS1 maint: deprecated archival service (link)
  10. ^ Yuru-Chara Grand Prix Wiki (2013-11-24). "2013 Yuru Chara Grand Prix". Yuru-Chara Grand Prix Wiki. FANDOM Lifestyle Community. Retrieved 2023-04-03.{{cite web}}: CS1 maint: deprecated archival service (link)
  11. ^ Sano City (n.d.). "Dai 7-kai Sanomaru no hi ibento no kaisai ni tsuite" 第7回さのまるの日イベントの開催について [About the 7th Sanomaru Day Event] (in Japanese). Sano City. Retrieved 2023-04-03.{{cite web}}: CS1 maint: deprecated archival service (link)
  12. ^ Kitazaki, Reiko (2018-05-02). "Sano Ekimae ni Tenmyōimono no `Sanomaru'-zō tōjō" 佐野駅前に天明鋳物の「さのまる」像登場 [Sanomaru statue using Tenmei casting techniques appears in front of Sano Station]. Asahi Shimbun Digital (in Japanese). Asahi Shimbun.{{cite web}}: CS1 maint: deprecated archival service (link)
  13. ^ DOTAMA「MY CITY」【栃木県佐野市公式PV】, retrieved 2022-12-14

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