User:Spidave

Service Performance Insight Managing Director R. David Hofferberth, P.E., has over 20 years experience in the information technology (IT) industry, primarily serving as an analyst, consultant and product director at Oracle. Hofferberth is focused on the services economy, and in particular on white-collar productivity issues and the technologies that help people perform at their highest capacity. Hofferberth researches market trends associated with services organizations and the market positions and solutions offerings of software solution vendors. He helps interpret current market dynamics, offering insight into future market directions. By understanding how technology can provide business benefits, Hofferberth helps buyers make effective solution purchase and deployment decisions. Further, his knowledge of the market qualifies him to act as a consultant to the supplier community, helping vendors to better position their solution offerings. Hofferberth's background is in services, beginning in the mid-1980s studying white-collar productivity issues. In 1999 he introduced the market to the solution now known as Professional Services Automation (PSA), when he published the seminal report: Professional Services Automation: Increasing Efficiencies and Profitability in Professional Services Organizations as an analyst with the Aberdeen Group in Boston. Hofferberth has spoken about PSA around the world and has provided consulting services to both PSA solution providers and to the organizations that select, deploy, and utilize PSA. As the PSA market grew and segmented into other, more specialized, markets, two of the areas that emerged include the Enterprise Project Management (EPM) and Project Portfolio Management (PPM) markets. EPM utilized many of the concepts in PSA with a greater focus on integrated project and financial management. PPM has become a leading application in the EPM arena with a specific focus on IT management and governance. Hofferberth's background also includes the management of application development teams and analytical tool development to support business decision-making processes. He earned an MBA from Duke University's Fuqua School of Business and holds a BS in Industrial Engineering from the University of Tennessee.