Alex Michael
Alex Michael
Senior Manager, Consultant and Writer, with a wealth of experience in adapting major technologies that have impacted entertainment and interactive media over the past twenty years. Equipped with a commanding track record of turning innovative ideas into actuality, especially within Search and Financial Services Marketing.
Alex has written extensively on Digital Marketing with his Mobile Marketing and Search Optimization books in the top ten for their category:
Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology Publisher: Butterworth Heinemann; ISBN: 0750667478
Marketing Through Search Optimization: How to Be Found on the Web Publisher: Butterworth-Heinemann; ISBN: 0750659793
Animating with Flash MX: Professional Creative Animation Techniques. Publisher: Focal Press; ISBN: 0240519051
Animating with Macromedia Flash 8: Creative Animation Techniques Publisher: Focal Press; ISBN: 0240519663
Animating with Flash MX: Professional Creative Animation Techniques. Publisher: Focal Press; ISBN: 0240519051
Flash 8 ActionScript 2, Publisher: Focal Press; ISBN: 0240519914
Understanding ActionScript 2: Basic Techniques for Creatives Publisher: Focal Press; ISBN: 024051931
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