The album will follow the duo's several collaborations since PartyNextDoor signed to Drake's OVO Sound record label in 2013.[1] Alongside their collaborations, they have contributed to the other's individual songs as a writer or producer.[2] PartyNextDoor supported the release of the album PartyNextDoor 4 (2024) through a twenty-four-stop Canada and United States live tour.[3] On August 2, 2024, at the tour's stop at the Budweiser Stage in Toronto—the artists' hometown—Drake appeared as a surprise guest and performed a surprise set, solely consisting of his R&B songs.[4] He then announced the collaborative album, saying, "On behalf of me and Party, we've been working on something for y'all. So, you get the summer over with, you do what you need to do. I know all you girls are outside. When it gets a little chilly, PartyNextDoor and Drake album will be waiting right there for you".[5][6][7]
Two days later, on August 4, the OVO Sound Instagram page seemingly hinted at the album by posting backstage pictures of Drake and Party taken following the concert.[8][9] On August 5,
during an interview, PartyNextDoor revealed his favorite collaboration with Drake "[is] the one we doing right now. All 15 of them", seemingly revealing that the album's tracklist is to span 15 songs.[10][11] On August 6, Drake released 100 gigabytes of data including behind-the-scenes clips, tour rehearsals, and studio footage, including three unheard tracks under an Instagram page by the name "plottttwistttttt".[12][13] On August 7, video clips surfaced of clubs in Canada previewing unreleased music from the album.[14] On the same day, via the "plottttwistttttt" Instagram account, Drake reposted a tweet, blurring out the words "album rollout" regarding one of the unheard tracks.[15][16]
On October 5, Drake attended Tyrone Edwards' Nostalgia Party in Toronto, during which he called out his "fake friends" in the music industry and cited PartyNextDoor as a "real" friend. He also hinted at the album's impending release: "shoutout to my brother PX, album dropping soon".[17][18] In an appearance on The Fry Yiy Show on SiriusXM that same month, OVO engineer Noel Cadastre stated the album only required "finishing touches" and called November "a jam-packed month for me [to finish the album]". On November 5, PartyNextDoor revealed work on the album would continue after the conclusion of the European leg of his Sorry I'm Outside Tour a day later, saying, "I have one more show on this tour, then the album is getting finished".[19] On November 24, during a Kick livestream with xQc, Drake stated the album was almost complete, saying, "[the] album is 75 percent done. Shout out to PX, cooking right now," and added that "the album sounds incredible... It's the sound people know and love us for".[20]
