On a hilltop overlooking the shore, Ulcinj is a popular tourist destination for its Long Beach, Valdanos, Lake Šas, and Ada Bojana Island, and for its 2000-year-old Ulcinj Castle. There is also a beach called Mala Plaža (also "the City beach") which is much smaller, but is located in the centre of town and very popular with visitors.
"The Korzo", as it is called by locals, is a promenade which separates a street lined with coffee shops from Mala Plaža. On summer nights, the Korzo is closed to car traffic, and families and young people gather there. Many lesser-known smaller beaches are also near the main tourist areas.
Ulcinj Municipality Day (Montenegrin: Dan opštine Ulcinj / Дан општине Улцињ, Albanian: Dita e Komunës së Ulqinit), also called Ulcinj Day (Montenegrin: Dan Ulcinja / Дан Улциња, Albanian: Dita e Ulqinit) is an annual Albanian holiday held every first Saturday of April. It has events such as the Domestic Products Fair and the Concert, which are usually held in the Rana neighbourhood.
The Municipality of Ulcinj has 41 residential areas. As of the 2011 census, the urban center, Ulcinj, had 10,707 inhabitants, or 53.75% of the municipality's population:[2]