TooMunchFun

TooMunchFun was an American advergaming portal owned by Kraft Foods.[1] It went into operation in 2001. Many of its games were tied in to at least one o

TooMunchFun
Type of site
Internet games
Available inEnglish
Founded2001; 25 years ago (2001)
Dissolved2005 (2005)
OwnerKraft Foods
Created byKraft Foods
FounderKraft Foods
CommercialYes
RegistrationOptional
Launched2001; 25 years ago (2001)
Current statusDefunct

TooMunchFun was an American advergaming portal owned by Kraft Foods.[1] It went into operation in 2001. Many of its games were tied in to at least one of its brands, including Post Cereals, which also had its own website.[1] As of a June 2001 Nielsen survey, the website attracted an audience of 59,000 unique users ages 6-11[2]

In the 2001 back-to-school season, Kraft held a series of sweepstakes on both the TooMunchFun and Nickelodeon websites.[3] In 2002, it had a game coinciding with the 20th anniversary re-release of E.T., ET Adventures.[4] For the 2002 back-to-school season, the website offered music-related content, to complement what other websites were doing with the Be a Popstar game.[5] For the same season in 2003, it offered activities related to Kraft's Win A Sports Star For Your School campaign.[6]

It is unknown what led to the closure of the website. In February 2005, TooMunchFun was replaced by a Kraft Brands landing page saying that the website was removed, with users having the choice of either Postopia or NabiscoWorld, its sister sites at the time.[7]

References

  1. ^ a b Examples of Food Corporation Websites in the US Geared to Children and Adolescents
  2. ^ "The Faces of Televisual Media". Google Books. 2003. Retrieved 21 February 2025.
  3. ^ Riding the Brandwagon
  4. ^ Brand in ascolto delle nuove tendenze
  5. ^ Back to school: Kraft eschews TV for pop star promo; Sponsors tour for tween idol Aaron Carter, Advertising Age, August 12, 2002
  6. ^ Scholar Athletes
  7. ^ Kraft Brands

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