The album debuted at number 14 on the US Billboard 200, and received generally positive reviews from music critics.
Singles
The album's lead single, "Hip Hop" was released on April 21, 2015. The song was produced by Knucklehead, who did the instrumental on Alsina's song "I Luv This Shit", which later became Alsina's most successful single to date.[3] On June 28, 2015, the music video was released for "Hip-Hop", which premiered during the 2015's BET Awards.[4]
The album's second single, "Why I Do It" was released on August 28, 2015. The song features guest vocals from American hip hoprecording artistLil Wayne, with the production that was handled by Soundz and the duo Rock City.[5] The music video for "Why I Do It" featuring Lil Wayne, was released on September 17, 2015.[6]
The album's third single, "Song Cry" was released on October 28, 2015. The song was produced by Brandon "B.A.M." Alexander.[7] The music video for "Song Cry" was released on December 11, 2015.[8]
The album's two promotional singles, "Been Around the World" featuring American singer Chris Brown and "Dreamer" were simultaneously released on December 3, 2015. Knucklehead also produced both tracks.[9]
This Thing Called Life received generally positive reviews from critics. Andy Kellman of Allmusic said that the album is "immersed in street life and its grim aftershocks".[1] Trent Clark of HipHopDX in a mixed review said that the album "doesn't stand out with a sound of its own, but rather takes what's already been done better lately from more relevant R&B artists". Renato Pagnani of Pitchfork expressed a positive response, stating: "Alsina applies the tender, ruminative aspects of R&B to his street tales, and his second studio album solidifies his place amongst the upper echelon of modern-day R&B".[11] Elias Leight of Rolling Stone said that the album is "a thuggy mixture of Chris Brown's X and Trey Songz' Anticipation II" stating that its sound "succeeded in fusing R&B and hip-hop".[12]
Commercial performance
This Thing Called Life debuted at number 14 on the US Billboard 200 chart, selling 41,000 copies in its first week of release.[13]