THE YES is a retail app and platform that focuses on women's fashion and clothing. Its algorithms analyze user data in order to optimize product personalization.[1][2] THE YES has headquarters in New York City and Silicon Valley, California.[3]
On June 10, 2022, THE YES was acquired by Pinterest, Inc.[4]
History
THE YES was founded in 2018 by former Stitch Fix COO Julie Bornstein and Amit Aggarwal, formerly of Bloomreach.[5][6] The app began development in 2018 and was released in May 2020.[7]
At launch, THE YES was the first app to use Apple's App Clips in iOS 14.[8]
Although THE YES originally started out as an app, in 2021 the company also launched the same functionality on their website.[9]
Description
The Yes uses AI technology to curate a feed of fashion product recommendations based on a user's individual preferences. Upon downloading the app, users will be asked a series of questions to determine their aesthetic preferences.[10][11] These include questions about preferred brands, colors, styles, and sizes.[12] Users can also vote "yes" or "no" to signify whether they like a product being shown.[13][14] The platform's algorithms tailor recommendations based on this information.[15]
In 2021, The Yes started allowing users to invite friends to view their liked items and provide feedback via emojis.[16]
