The strip is a tourist attraction, with activities such as street painting, recycled art displays, comedy shows, sand sculptures, photography displays, and booths selling fashion accessories and crafts.[citation needed] It is located adjacent to Hilton Dubai Jumeirah[2] and Hilton Dubai The Walk,[3] which opened their doors in October 2000, introducing Dubai’s ‘golden mile’ in Jumeirah to the signature service and quintessential hospitality associated with the Hilton Worldwide Resorts brand.[4][5]