The ReFrame Stamp

The ReFrame Stamp
Awarded forRecognition of gender-balanced film and television productions featuring women in key roles
CountryUnited States
Presented byReFrame
First awardedJune 8, 2018
Websitehttps://www.reframeproject.org/stamp

The ReFrame Stamp for Gender-Balanced Production certification is awarded by ReFrame to corporations and media that show progress toward gender equality and greater representation of women in key roles.[1][2]

History

On June 8, 2018, the ReFrame Stamp program was launched to promote and recognize gender-balanced productions in film and television based on data from IMDbPro on how many women are involved in a production in front of and behind the camera.[3] On September 26, the Stamp program expanded to include submissions for TV shows and movies from cable and streaming platforms.[4] ReFrame entered into a partnership in February 2020 with Delta Airlines in which two in-flight channels dedicated to films and television programs respectively with the ReFrame Stamp would be featured.[5] The ReFrame Movie Channel launched with 29 initial offerings including Wonder Woman, The Hate U Give, Ocean's 8, and Lady Bird. The ReFrame Show Channel's initial releases included Supergirl, Empire, How to Get Away With Murder, and Better Things. These offerings were planned to cycle on a monthly basis with additions in each lineup.[6]

Submission process

Qualifying films must be distributed either theatrically or via streaming, while TV shows are counted in relation to the calendar for the Emmy Awards. Films and television which are not considered top 100 grossing projects may be considered through a rolling open call via a manual submission process.

During any given submission period, the individual entering the information regarding the feature film which has been distributed theatrically or via streaming must utilize the Narrative Feature, Animated Feature, or Television submission form. As of 2019, information provided in each submission must include the project title, year of release, studio (or platform), distributor, and contact information for both a production and studio/distributor representative. The submission must specify the positions of each woman involved in qualifying areas for consideration, as well as whether each of those specified is a person of color.[7][8] Appeals for ReFrame Stamp submissions are reviewed using an independent panel and may be submitted via email.[9]

Criteria

Based on a points system, narrative films and animated films[10] and TV programs[11] must achieve four points within the eight defined qualifying categories with at least two points in the categories of female director, writer, and lead. Double points are awarded for women of color in important positions. Screen time analysis is done with the Geena Davis Inclusion Quotient (GD-IQ)[clarification needed],[12] while points are calculated by an algorithm and given to the films or TV programs that meet the requirements. After the stamp is awarded, a logo is added to the end credits.[13] The criteria are subject to change accordingly with the evolving industry.

Film

  • Female lead (Top 1 slot listed on the call sheet)
    • 1 point for a female lead
    • 2 points for a female lead of color
  • Female co-lead (Top 2-5 slots on the call sheet)
    • 1 point for a female lead
    • 2 points for a female lead of color
  • Female representation on screen
    • 1 point when 50% of the screen time is female
    • 2 points when 25% of the screen time is females of color
  • Female director
    • 1 point for a female director
    • 2 points for a female director of color
  • Female writer
    • 1 point for a credited female writer
    • 2 points for a credited female writer of color
  • Female producer
    • 1 point for a female producer
    • 2 points for a female producer of color
  • 50% of department heads are female
    • 1 point for 50% female department heads
    • 2 points for 25% female department heads of color
  • 50% of crew members
    • 1 point for 50% female crew
    • 2 points for 25% female crew of color

Television

  • Female lead (Top 1 slot listed on the call sheet)
    • 1 point for a female lead
    • 2 points for a female lead of color
  • Female season regulars (Top 2-5 slots on the call sheet)
    • 1 point if 50% of season regulars are female
    • 2 points if 25% of season regulars are females of color
  • Female showrunner
    • 1 point for a female showrunner
    • 2 points for a female showrunner of color
  • Female writing staff
    • 1 point if 50% of writing staff are female writers (per season)
    • 2 points if 25% of writing staff are female writers of color (per season)
  • Female producer
    • 1 point for at least one female non-writing producer
    • 2 points for at least one female non-writing producer of color
  • Female director
    • 1 point for 50% of episodes directed by female directors (per season)
    • 2 points for 25% of episodes directed by female directors of color (per season)
  • Designated female production personnel
    • 1 point if 50% of the designated production personnel are female
    • 2 points if 25% of the designated production personnel are female of color
  • Female crew
    • 1 point for 50% female crew
    • 2 points for 25% female crew of color

Winners and nominees

Film

2017 Narrative and Animated Feature Recipients

Announced June 7[14] and August 28, 2018[15]

Distributor Film
Amazon Prime Armstrong
Warner Bros. Entertainment
Universal Pictures
Open Road Films Home Again
Aviron Pictures Kidnap
A24
Lionsgate My Little Pony: The Movie
20th Century Fox
Fox Searchlight Pictures
Columbia Pictures Smurfs: The Lost Village
Frameline Suicide Kale
Sony Pictures Classics
Annapurna Pictures Destroyer
CBS Films Five Feet Apart
Juice Worldwide Freelancers Anonymous
Neon Gemini
IRL
Excel Entertainment Group Jane and Emma
Netflix
Amazon Studios Late Night
Blumhouse Productions The Lie
Universal Pictures Home Entertainment The Long Dumb Road
IFC Films Mary Shelley
Miss Arizona

2018 Feature Recipients

Announced March 6, 2019[16]

Distributor Film
Lionsgate
iTunes At Your Own Risk
Walt Disney Studios
Universal Pictures
Paramount Pictures
Netflix
Warner Bros. Entertainment
Fox Searchlight Pictures The Favourite
20th Century Fox
Hell Fest
Showtime Mail Order Monster
Focus Features
Samuel Goldwyn Films Nancy
Screen Gems Proud Mary
STX Entertainment Second Act
Roadside Attractions Viper Club

2019 Top 100-Grossing Narrative Feature Recipients

Announced February 26, 2020[17]

Distributor Film
Sony Pictures Releasing
Universal Pictures
20th Century Fox
United Artists Releasing
Walt Disney Motion Pictures
Paramount Pictures
CBS Films/Lionsgate Five Feet Apart
Focus Features Harriet
STX Entertainment
Warner Brothers Pictures
Lionsgate Long Shot

2020 Top 100-Grossing Narrative Feature Recipients

Announced February 17, 2021[18]

Distributor Film
Disney+ Godmothered
FilmRise The Short History of the Long Road
Focus Features
HBO Max
Hulu/Sony Pictures Releasing Happiest Season
IFC Films
Indie Rights Mnemophrenia
Level Forward I'll Meet You There
Lionsgate
Neon Shirley
Netflix/Paramount Pictures The Lovebirds
Netflix
Open Road Films/Voltage Pictures After We Collided
Paramount Pictures The Rhythm Section
Samuel Goldwyn Films The Marijuana Conspiracy
Sony Pictures Releasing
United Artists Releasing Valley Girl
Universal Pictures Trolls World Tour
Utopia/Pacific Northwest Pictures Shiva Baby
Vertical Entertainment Inheritance
Walt Disney Studios Mulan
Warner Brothers Pictures

Television

2017–2018 Television Recipients

Announced November 13, 2018[19]

Distributor Show and Season Film
ABC
Amazon Prime Video
An American Girl Story: Summer Camp, Friends for Life
TNT
FX Better Things season 2
Comedy Central Broad City season 4
PBS Call the Midwife season 7
NBC
The CW
Netflix
Fox Empire season 4
Lifetime
YouTube Premium
Starz
TruTV I'm Sorry season 1
HBO Insecure season 2
BBC America Killing Eve season 1
PBS Masterpiece Little Women
OWN Queen Sugar season 2
Freeform
TV Land Teachers (season 2B)
Showtime
CBS Madam Secretary season 4
CBS All Access The Good Fight season 2
Hulu
TBS

Announced January 14, 2020[20]

Distributor Show and Season
ABC
AMC Humans season 3
BBC America Killing Eve season 1
CBS Madam Secretary season 4
The CW
Freeform Pretty Little Liars season 7
FX
Hulu The Handmaid's Tale season 2
Netflix
Showcase Picnic at Hanging Rock season 1

Announced January 14, 2020[20]

Distributor Show and Season
Amazon Prime Video
  • Fleabag season 2
  • The Marvelous Mrs. Maisel season 2
ABC
AMC The Walking Dead season 9
BBC Killing Eve season 2
CBC Television Workin' Moms season 3
CBS All Access Star Trek: Discovery season 2
The CW
Fox Broadcasting Company 9-1-1 season 2
FX
Hulu
Netflix
STARZ Power season 5

Announced September 15, 2020[21]

Distributor Show and Season
ABC Grey's Anatomy season 16
Amazon
AMC The Walking Dead season 10
Apple TV+ The Morning Show season 1
BBC America Killing Eve season 3
CBS All Access Star Trek: Picard season 1
The CW The 100 season 6
FX American Horror Story season 9
HBO
HBO Max Batwoman season 1
Hulu
Netflix

Announced on July 20, 2021 [22]

Distributor Show and Season Film
ABC
Amazon
AMC
Apple TV+
CBS
CBS All Access
The CW
Disney+
Disney Channel Spin
Fox
Freeform
FX
HBO
HBO Max
Hulu
Lifetime Gone Mom: The Disappearance of Jennifer Dulos
NBC
Netflix
PBS Masterpiece
Peacock
Quibi Don't Look Deeper season 1
Showtime
Spectrum Originals/Fox L.A.'s Finest season 2
Starz
Syfy Wynonna Earp season 4
TNT Snowpiercer season 2
TBS Chad season 1
USA Network

See also

References

  1. ^ Rebecca Sun (March 6, 2019). "ReFrame Stamp Awarded to 29 Movies in 2018". The Hollywood Reporter.
  2. ^ Patrick Hipes (March 6, 2019). "'The Favourite', 'Bumblebee' Among 2018 Films To Get ReFrame Stamp". Deadline.
  3. ^ Lopez, Ricardo (August 28, 2018). "ReFrame, IMDBPro Announce 22 Newly Certified Gender-Balanced Films". Variety. Retrieved March 11, 2019.
  4. ^ Nickolai, Nate (September 26, 2018). "ReFrame Calls for First-Ever Television ReFrame Stamp Submissions". Variety. Retrieved March 12, 2019.
  5. ^ Sun, Rebecca (January 7, 2020). "ReFrame Partners With Delta Airlines for In-Flight Channels Featuring Female-Led Films". Hollywood Reporter. Retrieved 2020-11-17.
  6. ^ "Captivating content: Delta's in-house startup and studio partnerships will make you wish your flight was longer" (Press release). Delta Airlines. 2020-01-07. Retrieved 2020-11-17.
  7. ^ "Stamp Application - Narrative Feature Film". ReFrame. Retrieved 2020-11-17.
  8. ^ "Stamp Application - Animated Feature Film". ReFrame. Retrieved 2020-11-17.
  9. ^ "ReFrame Stamp: 2019 Submission Form - Narrative Feature Film" (PDF). ReFrame. Retrieved November 17, 2020.
  10. ^ Narrative and Animated Film - ReFrame Stamp Criteria
  11. ^ Television - ReFrame Stamp Criteria
  12. ^ "ReFrame Spotlights Gender-Balanced Films and TV with New Stamp". womenandhollywood.com. June 8, 2018. Retrieved March 11, 2019.
  13. ^ Buckley, Cara (2019-06-19). "Inclusion Rider? What Inclusion Rider?". The New York Times. ISSN 0362-4331. Archived from the original on 2019-10-15. Retrieved 2020-04-11.
  14. ^ Sun, Rebecca (June 7, 2018). "'Wonder Woman,' 'Girls Trip,' 'Lady Bird' Among First Recipients of ReFrame Gender Parity Stamp". www.hollywoodreporter.com. Retrieved 2020-03-14.
  15. ^ Hipes, Patrick (2018-08-28). "ReFrame Stamps 22 More Films With Gender-Balance Seal Of Approval; 'Crazy Rich Asians', 'The Wife' On List". Deadline. Retrieved 2020-03-14.
  16. ^ Sun, Rebecca (March 6, 2019). "ReFrame Stamp Awarded to 29 Movies in 2018". The Hollywood Reporter. Retrieved 2020-03-14.
  17. ^ N'Duka, Amanda (2020-02-26). "ReFrame Stamp Affixed On Record 26 Films For 2019". Deadline. Retrieved 2020-03-10.
  18. ^ Ramos, Dino-Ray (2021-02-17). "'Birds Of Prey', 'The Old Guard', 'Promising Young Woman' Among Films To Receive ReFrame Stamp Of Gender-Balanced Hiring". Deadline. Retrieved 2021-11-21.
  19. ^ Pedersen, Erik (2018-11-14). "ReFrame Gives 62 TV Shows Its Gender-Balance Seal Of Approval; Group's First Small-Screen Stamps". Deadline. Retrieved 2020-03-14.
  20. ^ a b "ReFrame Announces that the ReFrame Stamp for Gender-Balanced Scripted Series is Being Awarded to 21 of the Top 100 Most Popular TV and Streaming Shows from 2018-2019". www.businesswire.com. 2020-01-14. Retrieved 2020-03-14.
  21. ^ Gardner, Chris (September 15, 2020). "ReFrame Stamp Awarded to 33 TV Shows Including 'Killing Eve,' 'Unbelievable' and 'Watchmen'". www.hollywoodreporter.com. Retrieved November 7, 2020.
  22. ^ Gardner, Chris (July 20, 2021). "'Bridgerton,' 'Lovecraft Country' and 'WandaVision' Among Shows to Earn ReFrame Stamp". www.hollywoodreporter.com. Retrieved November 19, 2021.

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