The Many (then known as Mistress) was founded in Venice Beach in February 2010 by five partners: Christian Jacobsen, Damien Eley, Scott Harris, Blake E. Marquis and Jens Stoelken.[3] After merging with media agency, Supermoon, former CEO, Amir Haque, became the agency's sixth partner.[4]
The Many's work has been widely covered in the press, especially their campaigns for Mattel'sHot Wheels in which race car professionals performed stunts on life-size re-creations of toy Hot Wheels tracks (V-Drop, Double Loop, Corkscrew etc.). These were performed at the ESPN X Games, the "Fearless at the 500” event at the Indianapolis Motor Speedway, and for The World's Best Driver, a feature-length web film.[5] The stunts set Guinness World Records and won four Lions at the Cannes Advertising Festival in 2013,[6] one gold and three silver.[7][8]
The Many has co-founded Neato, a collegiate marketing agency run by former Red Bull marketing executive Mike Poznansky.[9] In 2014, the agency also co-founded Mistress.tech, a software agency in Hamburg, Germany with German software developer Freiheit.com.[10]
In 2011, The Many was named an Advertising Age Small Agency of the Year, winning a Gold award.[11] In 2017, The Many merged with the 2014 Advertising Age Agency of the Year winner, Supermoon (formerly Tiny Rebellion).[12]