In the UK, the song was popular based on sales of sheet music.[citation needed] The song was also associated with Anne Shelton, whose contemporary recording was available alongside Lanza's.[3]
The instrumental version of the song is often associated with magicians performing their "magical tricks", and flying trapeze acts, with whom it is often played in the background, especially in animated cartoons. It is so commonly associated with these entertainments as to be iconic, although few people know the music by name. In this fashion a snatch of the song featured on the single "Drowning in Berlin", a no.9 UK hit for The Mobiles in 1982.[4]