The Institute for the Development of Enhanced Perceptual Awareness, also known as The Institute, is a film and television production/distribution studio founded by Scott Gardenhour and Michael Bay.[1] It was founded in 2001.[2]
The Institute has produced commercial works for Burger King,[5] Budweiser, Mercedes Benz, Victoria's Secret, Audi, Hallmark, Coke, GM, Coors, Goodby, Silverstein & Partners, Weiden & Kennedy, TBWA/ Chiat/Day, BBDO[6]