This was the last of five albums Martin released in 1966, it was named to capitalise on the immense success of his television show, The Dean Martin Show.[2]The Dean Martin TV Show peaked at 34 on the Billboard 200, and was still on the charts in Spring 1967.[4]
The release of The Dean Martin TV Show and The Dean Martin Christmas Album in late 1966 was accompanied by what Billboard magazine described as a "merchandising avalanche"[5] by Reprise Records and their parent company Warner Music.[5]Billboard described Martin as running the "hottest streak of his career," and said that Reprise planned to sell $4 million of his records over the Christmas sales period.[5]
The initial Billboard review from November 26, 1966 commented that "The material is some of the best in the standard category...backed by exceptional Ernie Freeman arrangements and the Les Brown Orchestra, Martin is in top vocal form".[3] William Ruhlmann on Allmusic.com gave the album three stars out of five. Noting that Martin's recent recordings had been a "lengthy series of country-pop hits that borrowed from the Nashville sound", Ruhlmann commented that Martin's album of traditional pop standards must have come as a "considerable relief" for his most "faithful fans".[2]
^ abNielsen Business Media, Inc. (26 November 1966). Billboard. Nielsen Business Media, Inc. pp. 1–. ISSN0006-2510. Retrieved 16 February 2013. {{cite book}}: |author= has generic name (help)
^ abcNielsen Business Media, Inc. (5 November 1966). Billboard. Nielsen Business Media, Inc. pp. 10–. ISSN0006-2510. Retrieved 16 February 2013. {{cite book}}: |author= has generic name (help)