The Beat with Ari Melber is an American news and politics program[1] hosted by Ari Melber, who is the chief legal correspondent for the network MSNBC.
It airs weekdays at 6 PM ET and is one of the "most-watched news programs on cable."[2][3] In 2023, The A.P. reported “'The Beat' is often the most-watched [show] on MSNBC. The Emmy-winning NBC News legal analyst ... brings a methodical, 'follow the facts' style to the issues he addresses."[4]
The New York Times reported The Beat's ratings "outranked everything else on MSNBC" in 2023. The Beat was "the highest-rated non-Fox News show in the [ratings] demo" on cable news, (AdWeek November 2023).[5]
The Beat is one of the most viewed shows online, per Daily Beast -- drawing over a billion total streams, a "notable feat for a cable news program" (CNN's Reliable Sources).[6]
Format
The show features news reporting, one-on-one interviews, panels, and special reports[7] by the anchor. The show includes a "Fallback Friday" segment; two series with extended interviews, "Mavericks," and "The Summit Series," and "Open Mind."
History
The Beat with Ari Melber was announced after Greta Van Susteren's program For the Record with Greta ended.[8] The network tapped Melber as one of its "most valuable utility players" for anchoring the 6 p.m. slot, according to the Associated Press,[9] an effort to shore up an hour when MSNBC has historically drawn fewer viewers, trailing cable stars Bret Baier and Wolf Blitzer, who host the 6 p.m. shows on Fox News and CNN, respectively. Upon its debut, it was part of MSNBC's evening ratings surge among key demographics on cable television, and went on to draw a larger nightly audience than any hour of CNN.[10][11]
The Beat with Ari Melber has been noted for its reporting on Facebook's role in elections and journalism.[12]Mediaite wrote about its coverage of Facebook's role in the 2016 Philippines election, noting "host Ari Melber has carved out an important niche as arguably the leading critic of Facebook CEO Mark Zuckerberg in all of television."[13]
In 2024, as part of changes to its weekend schedule, MSNBC introduced The Beat Weekend—a week-in-review broadcast that airs on Saturday afternoons. Segments from the program are also featured on MSNBC Prime Weekend—a sister program airing on Sundays that draws from MSNBC's weekday programs.[21]
Reception
The Detroit Free Press named The Beat with Ari Melber to its "best" TV shows of 2017, noting its reporting "helped untangle the implications of Robert Mueller's Russia investigation, revealing the actual law obscured by the partisan posturing of so many cable news formats."[22]
In 2023, The Beat's ratings "outranked everything else on MSNBC," the New York Times reported.[23]
TVNewser reported that in 2017, The Beat with Ari Melber "defeated CNN in total viewers this year, and delivered the network's largest yearly audience ever" for its 6 p.m. timeslot.[24]Forbes reported in 2017, the show delivered "MSNBC's best rating ever for the time slot," noting "MSNBC saw total day growth of 38%" in ratings, while "Melber's 6 p.m. slot saw growth of 56%."[25]
TVNewser noted in February 2018, The Beat and Deadline: White House "posted record viewership in MSNBC history for their timeslots,"[26] and The Beat continued its ratings growth in 2018,[27] averaging 1.7 million viewers per night in September 2018—more viewers than CNN's 6 p.m. show and more viewers than every other CNN show in prime time.[28]