Talk:Gatorade

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The Wikimedia Foundation's Terms of Use require that editors disclose their "employer, client, and affiliation" with respect to any paid contribution; see WP:PAID. For advice about reviewing paid contributions, see WP:COIRESPONSE. EC for Golin (talk · contribs) has been paid by Golin on behalf of Rockstar Energy and Gatorade.

The final 21:32, 29 January 2012‎ is the date the vandalism began on the talk page. Up to that date there had been much discussion; now it is trashed for some reason. Call for experienced editor's oversight. — Preceding unsigned comment added by 74.81.189.241 (talk)

The Prime 01 paragraph reads: The Prime 01 product line consists of a pre-game fuel in a snot consistency, positioned for consumption prior to athletic activity. Pretty sure "snot consistency" is vandalism. Tried to find out what it should be, but it seems to be pretty far back in the history. Can someone track it down and fix it. Thanks. -- Greenmango (talk) 20:35, 11 February 2012 (UTC)Reply

The nutrition information in the boxes at the right side of the page does not agree with the Gatorade web site information. Also, some information appears twice, in the text and in the boxes. Better to have only one copy of information in the article. Can't edit it now, myself. 7802mark (talk) 16:30, 5 July 2015 (UTC)Reply

I changed a statement about cyclamate from "banned by the FDA in 1969 <k>after it was shown to cause bladder cancer</k>". It was indeed banned, although not in all countries, but the statement suggests that it was proven to cause bladder cancer in humans. At cyclamate, the actual details are given. Cyclamate was given to rats at very high doses, equivalent to a human consuming 350 cans of diet soda a day. There are claims the study was not reproducible, which may mean the results were falsified, and I don't think an article about a drink needs to enter into that controversy. It's sufficient to say the formula was changed after the FDA ban.

There are two nutrition boxes, labeled "Original Gatorade Thirst Quencher" and "Gatorade Perform 02". The original has 10 g of sugar and 5 mg of sodium, while the modern form has 21 g of sugar and 150 mg of sodium. Though there is only a 30 kcal difference, the two charts suggest that Gatorade has become less healthy since its origin, and that is probably the intent. So, what is the "original" formula? Is it the experimental formula Cade started with? Is it the Stokely-van Camp product from before 1969, or after 1969 when cyclamate was removed? The first chart should be clear about that or it should be removed, because it seems to have a purpose in being there, that is, to show how liquid candy is ruining the world. (I have no involvement with Gatorade or any drinks manufacturer.) Roches (talk) 18:18, 31 July 2015 (UTC)Reply

Along these lines, the statement "There are 34 g of sugar (8 teaspoons) in one 20 US fluid ounces (590 ml) bottle of regular Gatorade." is apparently contradicted by other body text and both nutrition boxes. Maybe there are Gatorade flavors with this much sugar, or maybe there used to be, but currently this is an unsupported statement and it needs to be supported or removed. 76.20.110.219 (talk) 20:09, 24 November 2023 (UTC)Reply

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Hello fellow Wikipedians,

I have just modified 8 external links on Gatorade. Please take a moment to review my edit. If you have any questions, or need the bot to ignore the links, or the page altogether, please visit this simple FaQ for additional information. I made the following changes:

• Added archive https://web.archive.org/web/20110906155910/http://www.pepsico.com/annual10/downloads/PepsiCo_Annual_Report_2010_Full_Annual_Report.pdf to http://pepsico.com/annual10/downloads/PepsiCo_Annual_Report_2010_Full_Annual_Report.pdf
• Added archive https://web.archive.org/web/20130117024936/http://www.cnbc.com/id/31783427/Gatorade_Makes_Limited_Edition_Jordan_Bottles to http://www.cnbc.com/id/31783427/Gatorade_Makes_Limited_Edition_Jordan_Bottles
• Added archive https://web.archive.org/web/20110708203826/http://www.creativemag.com/onlweekly042197.html to http://www.creativemag.com/onlweekly042197.html
• Added archive https://web.archive.org/web/20110711080336/http://www.gatorade.com/Content/pdf/2006_Gatorade_Innovation.pdf to http://www.gatorade.com/Content/pdf/2006_Gatorade_Innovation.pdf
• Added archive https://web.archive.org/web/20100906205421/http://www.brandchannel.com:80/home/post/2010/03/24/gatorade-overhauls-brand-architecture-with-g-series-line.aspx to http://www.brandchannel.com/home/post/2010/03/24/gatorade-overhauls-brand-architecture-with-g-series-line.aspx
• Added {{dead link}} tag to http://www.canadianbusiness.com/markets/cnw/article.jsp?content=20100812_104502_2_cnw_cnw
• Added archive https://web.archive.org/web/20090708090316/http://www.gssiweb.com:80/Histroy_GSSI.aspx?ExpandMenu=6 to http://www.gssiweb.com/Histroy_GSSI.aspx?ExpandMenu=6
• Added archive https://web.archive.org/web/20101111014751/http://www.news-journalonline.com:80/news/local/east-volusia/2010/07/02/race-drivers-struggle-to-stay-cool.html to http://www.news-journalonline.com/news/local/east-volusia/2010/07/02/race-drivers-struggle-to-stay-cool.html
• Added archive https://web.archive.org/web/20131029192158/http://wps.ablongman.com/ab_devito_esspubspeak_2/32/8193/2097658.cw/content/index.html to http://wps.ablongman.com/ab_devito_esspubspeak_2/32/8193/2097658.cw/content/index.html

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• Added archive https://web.archive.org/web/20100527073613/http://blogs.reuters.com/shop-talk/2010/03/24/new-gatorade-is-not-for-couch-potatoes/ to http://blogs.reuters.com/shop-talk/2010/03/24/new-gatorade-is-not-for-couch-potatoes/
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If just reading the section title "Gatorade and oral rehydration" I would never guessed that the content of the section would be about the inappropriate use of the drink as rehydration supplies for refugees of the Rwandan genocide. And reading "Advertising and publicity" I wouldn't expect to hear that their advertising led to someone dying from exercise-associated hyponatremia.

I'm not sure what the remedy is here, whether the titles should be changed or the information should be reorganized. Maybe a "Controversies" section is warranted. Willthamic (talk) 16:02, 24 September 2023 (UTC)Reply

Another possible entry into "controversies" would be the apparent restrictions on Gatorade in Norway, Austria and New Zealand visible on the map in the article. There is no mention of these -- except to say that Gatorade was "reintroduced" in New Zealand! Why "re"? Will the Pepsi people allow this article to say? 71.167.255.2 (talk) 02:23, 18 September 2024 (UTC)Reply

Hi! My name is Edward, I work for Golin and represent our client Gatorade.

I will be making requests on the Talk page for ways to improve the page starting with a request to add a new section titled '''Hydration and Benefits''' in between the '''History''' and '''Product Section'''. I will have separate requests to come that will update content for accuracy. Please see the below text to input:

Gatorade is designed to support hydration for athletes by replacing both the water and key electrolytes lost through sweat. Sweat contains more than just moisture; it also carries significant amounts of sodium, and Gatorade’s formula ensures this critical electrolyte is replenished. Sodium plays multiple roles in hydration: it triggers thirst to encourage fluid intake, helps preserve blood volume, and supports fluid retention so less of the ingested water is eliminated as urine.

In addition to sodium, Gatorade contains carbohydrates in a typical concentration of 6 percent, which help accelerate fluid absorption while also providing energy to working muscles. The combined electrolyte and carbohydrate profile enables Gatorade to deliver a more efficient rehydration process compared to plain water, especially during prolonged or intense workouts and speeds the absorption of electrolytes into the blood stream to help active people hydrate quickly and maintain blood volume.

For athletes, particularly those exercising for longer than an hour or in hot, humid conditions, relying on water alone may be inadequate. Significant sodium losses can lead to imbalances that impair performance or even pose health risks such as hyponatremia, and a sodium-containing sports drink can more effectively restore fluid balance.

Gatorade also offers flexible formats such as powder sticks, tablets, and endurance-specific formulas to accommodate different training contexts and sweat loss rates. These variants help athletes tailor their hydration plan by replacing lost electrolytes during activity and supporting fluid retention during recovery, ultimately contributing to improved safety and performance. EC for Golin (talk) 19:22, 20 January 2026 (UTC)Reply

Hey Edward. I don't believe any editors are going to action these requests so long as you omit aspects of sources (see WP:BALASP) and source claims concerning biomedical information to primary sources and MDPI journals. The tone in particular is unacceptable: this reads like an ad. The key guideline here is Wikipedia:Identifying reliable sources (medicine). Rollinginhisgrave (talk | edits) 02:19, 2 February 2026 (UTC)Reply

Thanks for passing along this feedback. Very much appreciated. This revised copy addresses your comments on making the sourcing more balanced. Can you please create a new section titled "Hydration and Benefits" section, or if preferred, can this be integrated with the “Gatorade and oral rehydration” section? Please see the revised text below:

Gatorade is a carbohydrate-electrolyte beverage containing approximately 6% carbohydrates and sodium concentrations of 20–30 mmol/L. Carbohydrate-electrolyte beverages are formulated to provide fluid, energy, and electrolytes during physical activity.[1] The sodium content in such beverages may help stimulate thirst and promote fluid retention.[1]

Research suggests carbohydrate-electrolyte beverages may benefit athletes during prolonged, vigorous exercise, particularly when lasting longer than 60-90 minutes,[1] though evidence quality varies.[9]

For exercise lasting less than one hour, water can adequately meet hydration needs.[2] For children and adolescents, sports drinks may be helpful during extended, vigorous activity exceeding one hour, while water is recommended for routine hydration.[2] Current guidelines recommend drinking according to the sensation of thirst rather than following predetermined hydration schedules,[1] though some researchers argue that planned drinking may be preferable for activities exceeding 90 minutes or in conditions with high sweat rates.[5]

The sodium concentration of Gatorade (20-30 mmol/L) is relatively low compared to typical sweat sodium concentrations in athletes, which vary considerably among individuals.[3][4] Exercise-associated hyponatremia can result from overconsumption of any hypotonic fluid, including both water and sports drinks.[1][3]

Regular consumption of sports drinks containing carbohydrates by individuals not engaged in prolonged intense exercise has been associated with excess caloric intake and may increase the risk of being overweight and obesity.[2] The acidity and sugar content of sports drinks may also contribute to dental erosion with frequent use;[2][6] however, a 2020 systematic review and meta-analysis found no association between isotonic drink consumption and dental erosion in athletes,[7] and a 2025 review concluded that three of five cross-sectional studies found no significant association between sports drink consumption and dental erosion.[8] EC for Golin (talk) 21:21, 2 March 2026 (UTC)Reply

Also, going overboard about general claims about the effects of acetaminophen in the article about Tylenol brand would be unnecessary. Same goes for general benefits of electrolyte replacement in Gatorade brand article. Graywalls (talk) 19:01, 7 February 2026 (UTC)Reply

Per MOS:LEDE

The lead should stand on its own as a concise overview of the article's topic. It should identify the topic, establish context, explain why the topic is notable, and summarize the most important points, including any prominent controversies.

, yet it's completely lacking any controversy; an issue I've noticed is a common thing in a lot of company articles with public relations firm engagement. To comply, it should summarize everything, including controversy into lede. Graywalls (talk) 07:26, 8 February 2026 (UTC)Reply

This edit request by an editor with a conflict of interest has now been answered.

Hello, I was wondering if an editor would be interested in updating the Products section on my behalf and add Gatorade lower sugar, launched in March 2026^[1] and Gatorade Water^[2], which launched in 2024. I won't make any direct changes myself due to my COI.

Thanks, EC for Golin (talk) 21:24, 9 July 2026 (UTC)Reply

 Approved  Please note, because the COI editor did not explicitly encode instructions for the proposed text's emplacement, the reviewer improvised. Regards,  Spintendo  02:48, 24 July 2026 (UTC)Reply

Thank you! EC for Golin (talk) 20:19, 3 August 2026 (UTC)Reply

The user below has a request that an edit be made to Gatorade. That user has an actual or apparent conflict of interest. The requested edits backlog is very high. Please be extremely patient. There are currently 611 requests waiting for review. Please read the instructions for the parameters used by this template for accepting and declining them, and review the request below and make the edit if it is well sourced, neutral, and follows other Wikipedia guidelines and policies.

Hi editors,

I was wondering if an editor would be willing to add information about Gatorade iD to either the Products or Rebranding section of the article? this source^[1] discusses its launch in February 2024, and this source^[2] discusses the personalization platform in more detail.

Let me know what you think! I won't edit myself due to my COI. Thanks! EC for Golin (talk) 13:41, 5 August 2026 (UTC)Reply