Talk:Emplifi

This article was nominated for deletion on 11 November 2018. The result of the discussion was keep.

This article is rated C-class on Wikipedia's content assessment scale. It is of interest to the following WikiProjects:

Articles for creation This article was reviewed by member(s) of WikiProject Articles for creation. The project works to allow users to contribute quality articles and media files to the encyclopedia and track their progress as they are developed. To participate, please visit the project page for more information.Articles for creationWikipedia:WikiProject Articles for creationTemplate:WikiProject Articles for creationAfC This article was accepted on 1 November 2012 by reviewer Cerebellum (talk · contribs). Internet Low‑importance This article is within the scope of WikiProject Internet, a collaborative effort to improve the coverage of the Internet on Wikipedia. If you would like to participate, please visit the project page, where you can join the discussion and see a list of open tasks.InternetWikipedia:WikiProject InternetTemplate:WikiProject InternetInternet Low This article has been rated as Low-importance on the project's importance scale. Companies This article is within the scope of WikiProject Companies, a collaborative effort to improve the coverage of companies on Wikipedia. If you would like to participate, please visit the project page, where you can join the discussion and see a list of open tasks.CompaniesWikipedia:WikiProject CompaniesTemplate:WikiProject Companiescompany ??? This article has not yet received a rating on the project's importance scale. WikiProject Companies To-do: Here are some tasks awaiting attention: Article requests : Wikipedia:Requested articles/Business and economics/Companies Assess : Category:Unassessed company articles Copyedit : Category:Company articles needing attention Infobox : Category:Company articles needing infoboxes Maintain : Portal:Companies Stubs : Help expand stub articles located at Category:Company stubs Other : Tag company articles with the {{portal|Companies}} template Tag company talk pages with the {{WikiProject Companies}} project banner Answer requests for comments

The following Wikipedia contributor may be personally or professionally connected to the subject of this article. Relevant policies and guidelines may include conflict of interest, autobiography, and neutral point of view. JordanJulian19 (talk · contribs)

On 21 June 2022, it was proposed that this article be moved from Socialbakers to Emplifi. The result of the discussion was moved.

I fixed some elements in the article that seemed quite promotional, but I am not the "neutral" point of view the article needs. Could someone take a better look at this? Jan.rezab (talk) 23:27, 30 July 2016 (UTC)Reply

Courtesy pings for article taggers @Grayfell: and @Shubhamghodke3904:. I just reviewed and moved a major revision of this article into mainspace, to address the issues, and removed the tags you left. TimTempleton ^{(talk) (cont)} 19:19, 22 August 2022 (UTC)Reply

@Timtempleton:, FYI Shubhamghodke3904 was blocked as a spammer in 2020 and cannot respond to pings here.

The article looks great, thanks for cleaning it up. Grayfell (talk) 20:23, 22 August 2022 (UTC)Reply

@Timtempleton: Thanks so much for reviewing the draft!! I did want to ask if you could clarify the financials in the infobox, as those numbers are from Socialbakers only, pre-acquisition/merger. They are very different from Emplifi's revenues. Emplifi has not published anything on its financials, so we can't correct it. However, I was hoping we could add a clarifier like "(Socialbakers)" and put it in USD per MOS:CURRENCY, since the company is US-based now. JordanJulian19 (talk) 15:20, 30 August 2022 (UTC)Reply

@JordanJulian19: The info comes from Wikidata. See [[6]]. I think it would be better to unlink it and leave it blank for now, since you're saying accurate revenue info isn't publicly available. Unlinking the data is a bit outside my area of expertise. You could ask at the Wikipedia:Teahouse or Wikipedia:Help desk and maybe someone there can help. TimTempleton ^{(talk) (cont)} 17:24, 30 August 2022 (UTC)Reply

@JordanJulian19: The financials are gone. Someone must have fixed it. TimTempleton ^{(talk) (cont)} 23:57, 5 September 2022 (UTC)Reply

This edit request by an editor with a conflict of interest has now been answered.

My name is Molly and I work for Emplifi. The infobox has an uncited (but correct) HQ location, an incorrect number of locations, and awkwardly calls Emplifi's products "customer experience systems" (nobody really refers to our software as "systems". I'd like to propose the following updated and cited infobox.

Molly.pannell.emplifi (talk) 17:12, 12 December 2025 (UTC)Reply

Molly.pannell.emplifi (talk) 17:12, 12 December 2025 (UTC)Reply

Done Encoded  Talk 💬 12:03, 1 January 2026 (UTC)Reply

This edit request by an editor with a conflict of interest has now been answered.

My name is Molly and I work for Emplifi. I'd like to request a few more edits that are explained below:

• History Section - Addition: "In November of 2022, Emplifi acquired Pixlee, a tech company focused on monitoring online reviews and ratings.<ref name="g832">{{cite web | last=Schultz | first=Ray | title=Emplifi Acquires Pixlee TurnTo, Provider Of User-Generated Content | website=MediaPost | date=March 10, 2022 | url=https://www.mediapost.com/publications/article/379346/emplifi-acquires-pixlee-turnto-provider-of-user-g.html?edition=128131 | access-date=December 4, 2025}}</ref>"

Explanation: Adding cited content about recent acquisition

• History Section - Trim: "The next year, Socialbakers co-founder and CEO Jan Rezab resigned and Robert Lang was appointed CEO."Source + "and Socialbakers CEO Yuval Ben-Itzhak became president of Emplifi."[7][8]

Explanation: Emplifi just got another new CEO and with such a short page, it feels like the content is over-run by executive appointments, often cited to short blurbs in trade press.

• Throughout - Replacement: Suggest replacing "customer experience systems" with "customer experience software" throughout, as was done in the infobox.

Explanation: The "systems" language is awkward. Nobody refers to Emplifi's software/services as a "system"

• History Section - Addiition: Astute was founded circa 1995.^[1] Its software scanned the internet for information about customers, then analyzed and consolidated it.^[1][2]

Explanation: Currently, the page is almost exclusively focused on SocialBakers, even though Astute was the one that acquired SocialBakers to form Emplifi and is the older company of the two. I'm suggesting this just to add some info about both companies that formed Emplifi. Another route would be to start the history in 2020 when Emplifi was formed by merging the two companies.

• Operations: @Brandon: recently removed everything cited to the analyst firm Forrester and its Forrester Wave report. Is Forrester not a reliable source? Forrester Wave is one of the most well-known analyst reports in our industry and they are not paid for. Here is the citation: <ref name="Forrester Reprint">{{cite web | title=The Forrester Wave™: Social Suites, Q3 2021 | website=Forrester | url=https://reprints2.forrester.com/#/assets/2/252/RES176006/report | access-date=May 20, 2022|date=August 9, 2021|first1=Jessica|last1=Liu|first2=Sarah|last2=Dawson}}</ref>

Molly.pannell.emplifi (talk) 16:06, 6 January 2026 (UTC)Reply

I don't think that the info about executive appointments should be removed. I understand it can feel as if the page is "getting overwhelmed" by a small blurb, but if that's the case, there should be more content overall, not less. Would you be amenable to keeping that portion in? - Otherwise (Talk?) 15:41, 2 February 2026 (UTC)Reply

Hi @Mustbeotherwise: I disagree, but of course defer to you as the impartial editor. Many of these CEO appointments are for SocialBakers, which is merely a company Astute acquired before becoming Emplifi. The appointments are cited to short blurbs on routine announcements repeating from a press release. There isn't that much that could be added to expand the rest of the page. If we are keeping CEO appointments though, there's about 4 that are missing on the Astute side of Emplifi's history and some corrections (The first CEO of Emplifi was Mark Zablan (not Yuval Ben—Itzhak). Let me know either way and I'll respect your decision of course! My motivations are in part frustration the page is so focused on SocialBakers, which is merely a company Astute acquired before rebranding as Emplifi. Molly.pannell.emplifi (talk) 17:19, 18 February 2026 (UTC)Reply

A response has not yet been received for this question.

  Request closed for inactivity  

• The above edit request has not received any responses over the past 3 weeks (22 days in total).
• Discussion is often a key component to implementing edits, and requests may be adversely affected when they fail to garner input from either reviewing or requesting editors. In light of this — and as a safeguard — this request has been declined as needing discussion.
• The COI editor is urged to revive stalled communications by making contact with local editors on those editor's own talk pages, and then by moving those discussions back to this talk page.
• The COI editor may also wish to broadcast requests for edits at the talk pages of the WikiProjects which govern this article. Those projects are usually listed at the top of an article's talk page.

Regards,  Spintendo  06:53, 20 May 2026 (UTC)Reply