Talk:Demand generation

This article was nominated for deletion on 22 December 2008 (UTC). The result of the discussion was keep.

This article is rated C-class on Wikipedia's content assessment scale. It is of interest to the following WikiProjects:

Business Mid‑importance This article is within the scope of WikiProject Business, a collaborative effort to improve the coverage of business articles on Wikipedia. If you would like to participate, please visit the project page, where you can join the discussion and see a list of open tasks.BusinessWikipedia:WikiProject BusinessTemplate:WikiProject BusinessWikiProject Business Mid This article has been rated as Mid-importance on the project's importance scale. Marketing & Advertising Mid‑importance This article is within the scope of WikiProject Marketing & Advertising, a collaborative effort to improve the coverage of Marketing on Wikipedia. If you would like to participate, please visit the project page, where you can join the discussion and see a list of open tasks.Marketing & AdvertisingWikipedia:WikiProject Marketing & AdvertisingTemplate:WikiProject Marketing & AdvertisingMarketing & Advertising Mid This article has been rated as Mid-importance on the importance scale.

You made a comment about Demand Generation not being different from Marketing, and it's worth a clarification. Marketing is a very broad term that encompasses everything from branding, advertising, and promotion to product strategy, pricing, and merchandising. Demand Generation, is the subset of marketing (usually in business to business) that focuses on more tactical campaigns that generate leads for a field sales team. It is a market space that is relatively new, perhaps 5 to 10 years old, and does not have a Wikipedia entry yet. It's a term that is recognized by industry analysts like Forrester, Aberdeen, Sirius Decisions, etc, so I do feel it warrants a separate entry from Marketing.

Since branding, advertising, promotion, product strategy, pricing, and merchandising all have the goal of generating demand, I'm skeptical about the specificity of this designation! Anyway, since a deletion discussion is in effect, the place to most effectively make your thoughts known about the nomination is on the discussion page, Wikipedia:Articles for deletion/Demand Generation. —Largo Plazo (talk) 23:39, 22 December 2008 (UTC)Reply

I'd like to add an external link to the B2B Marketing Demand Generation Knowledge Bank site - a free portal full of best practice, how tos, case studies, webcasts etc on Demand Generation in business-to-business marketing. You can see it here: http://www.b2bm.biz/knowledgebank/demand-generation B2B user (talk) 11:17, 23 August 2010 (UTC)Reply

No thank you. There are a million B2B 'portals', and this one is low content. Thanks. Kuru (talk) 12:00, 23 August 2010 (UTC)Reply