How can a company increase its Customer Equity ?
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How can a company increase its Customer Equity ?
In the English language there are a some ways of expressing something with slight or more serious difference in its meaning,
depending on the speaker/writer and the context, nomenclature, society etc
Example
The house of the man
The man house
The man's house
The house of the man's
Man's house
Man house
So, what is the difference between:
Customer Equity and Customer's equity ?
Customer's Equity, having the Possessive Genitive case, means rather a possession/acquisition of equity by the customer/buyer, than a possession of the customer/buyer goodwill etc by the seller.
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