Taboo (Koda Kumi song)

"Taboo"
CD only artwork.
Single by Kumi Koda
from the album Trick
B-side	"Always"
Released	October 8, 2008
Recorded	2008 Avex Studios (Tokyo, Japan)
Genre	Dance-pop[1] electropop[1] R&B[1][2][3]
Length	3:55
Label	Rhythm Zone
Songwriter(s)	Kumi Koda Hiro
Producer(s)	Hiro
Kumi Koda singles chronology
"Moon" (2008) "Taboo" (2008) "Stay with Me" (2008)
Music video
"Taboo" on YouTube

"Taboo" (capitalized as "TABOO") is a song by Japanese recording artist Kumi Koda, taken from her seventh studio album Trick (2009). It was written by Koda, and co-written and produced by Hiro. "Taboo" is a dance-pop song that lyrically discusses several taboo subjects including sex and homosexuality. It contains numerous elements including electropop and hip-hop, and employs use of vocoder. It was released as the second single from the album on October 8, 2008 by Rhythm Zone.

Critical reception towards "Taboo" has been positive, with a majority of the critics commending the catchy chorus and its production. Several critics have highlighted "Taboo" as the album's and Koda's career stand out track. In Japan, "Taboo" became Koda's fifth number one single, and reached number six on the Asian–Taiwanese Singles Chart. It has sold over 88,000 units in Japan, and "Taboo" was certified gold by the Recording Industry Association of Japan (RIAJ) for shipments of 100,000 units. "Taboo" has been professionally remixed twice, and included on her remix albums Koda Kumi Driving Hit's (2009) and Beach Mix (2012).

A music video for "Taboo" was directed by Takashi Tadokoro, and features Koda in a mansion. Based on themes and exploration of homosexuality and sexual content, the video has Koda dancing in different rooms with female and male companions. Another video version was edited with longer bathroom and dancing scenes. "Taboo" was included on the set list of the singer's 2009 Trick tour, and the Premium Night: Love & Songs tour. "Taboo" and its music video has been widely considered an emphasis of Koda's self-described style "Ero kawaii", and has been notified as one of her "sexiest" and most well-known videos.

Background and composition

"When I released Taboo, it felt like I destroyed the “Kuu-chan” image. I’ve also been told a lot that I always sing looking like ‘that’. But it's only because I thought it looked cool that I was able to make it my conviction. That's why I now have lots of fans who have come to accept and support me.

—Koda discussing how homosexual and taboo themes encouraged fans to accept her well-established sexual image.^[4]

"Taboo" was written by Koda, and co-written, produced, and composed by Hiro.^[5] Hiro was in charge of arranging the song, which included instrumentation of synthesizers, keyboards, and a drum machine.^[5][6] "Taboo" was one of two songs from Koda's album Trick (2009) to be co-written, produced, and composed by Hiro; the other song was "Your Love".^[5] It was selected as the second single from Trick and was released in Japan on October 8, 2008 by Rhythm Zone, a sub-label from Avex Trax.^[A] The Maxi CD version of the single contains the B-side "Always", and includes the two songs instrumental versions.^[8] A bonus DVD format was released, featuring the music video, an alternative video, and making video to "Taboo".^[9] A third format, entitled the "Playroom Edition", was released with the radio and instrumental version of "Taboo" on a CD single. The Playroom Edition includes a special notebook and clear file designed by Koda.^[10] The CD versions feature Koda in a black dress with Koda and the song title placed on the side of the image; the DVD version features Koda in a mini jumpsuit.^[8][10][9]

"Taboo" is an R&B song that borrows influences from numerous genres including hip-hop, Japanese pop, and dance-pop.^{[2][11][1][3]} Tetsuo Hiraga from Hot Express noted elements of 80s pop and disco music.^[2] Koda's vocals are heavily processed through vocoder pyrotechnics, and are delivered during the chorus and parts of the bridge section.^[5] The lyrics to "Taboo" emphasize the term with the same name, discussing taboo nature and exploring it.^[12] Regarding homosexuality, Koda commented to Oricon; "Instead of trying stuff out and experiencing it, we put up a 'No' sign, we never try to break the taboos" and "Sometimes we shouldn't retreat into safety, we should have courage to do things. Those are the feelings kin the song."^[13] In terms of musical depth and lyrical diversity, Koda found that "Taboo" was one of her most "widen" tracks throughout her entire music career.^[14]

Critical response

"Taboo" received favourable reviews from most music critics. Chris True, who had written her extended biography at AllMusic, highlighted the song as an album and career stand out track.^[15] Adam Greenburg from the same publication reviewed Trick, and was fairly positive; he found the first half was complemented by the "thumping dance track" "Taboo", and Trick album tracks "Show Girl" and "Stay With Me".^[16] Hiraga praised the song's production and Koda's delivery in the track. He complimented how Koda delivered in "full force", and created a "masterpiece" that was "violently and comfortably danceable" and "catchy".^[2] Hiraga then praised Koda's and Hiro's song writing for portraying homosexuality in an "erotic", "cool", and "emotional" way.^[2] A reviewer from CD Journal was very positive, commended Koda's and Hiro's song writing. The reviewer went on to say that "Taboo" is a "classic party song" and of Koda's most "exhibited works" to date.^[3] The reviewer also review the B-side "Always", labelling it a "pleasant eternal love song" and noted its "feminine" and "family" traits.^[3] Paige Lim from Straits Times labelled "Taboo" as a "hard-hitting dance song".^[17]

Greg from Selective-Hearing was favourable towards the quality and use of synthesizers, but criticized the House of Nation remix for being "crappy" and "disposable".^[6] A staff reviewer from Amazon.co.jp was positive, comparing Koda's "sexy and cool" single "But" and the "R&B dance tune" of "Freaky" to "Taboo". The reviewer went on to commended Koda's courage in writing a song about "forbidden acts".^[18] Connie from Jame-World.com was positive in her review, stating "The singles (from Trick) took her onto a new path in her niche in the Japanese music industry, particularly TABOO: it is sleek and edgy, while still maintaining her usual coy showmanship." She concluded by stating that "Taboo" alongside "This Is Not a Love Song" and 'Driving" on Trick "bring Koda Kumi into the new territory previously mentioned."^[19]

Commercial performance

In Japan, "Taboo" debuted at number one on the Japanese Oricon Daily Chart with an estimated 24,000 units sold on its first day; it then reached number one on the weekly Oricon Singles Chart with over 65,569 units sold.^[20][21][B] "Taboo" became Koda's fifth number single, and her first number single since her 2007 single "Freaky".^[20] "Taboo" also became Koda's lowest-selling number one single, but was surpassed by her following single "Stay with Me" with 66,000 units.^[21][C] "Taboo" lasted thirteen weeks in the chart, and sold nearly 90,000 units.^[21] "Taboo" was certified gold by the Recording Industry Association of Japan (RIAJ) for physical shipments of 100,000 units.^[22] "Taboo" charted at number seven on the Billboard Japan Hot 100 chart, and peaked at number two.^[23] "Taboo" was certified platinum by the Recording Industry Association of Japan (RIAJ) for digital shipments of 250,000 units.^[24]

Music video

Kumi Koda (pictured) inside a small room with two other women. This scene features Koda being sexually seduced by the women, emphasizing Koda's intentional themes of taboo (homosexuality and sex).^[25][26]

The accompanying music video for "Taboo" was directed by Takashi Tadokoro.^[27] The video opens with Koda's name and the song title superimposed on a dining table. It shows several guests inside a mansion dancing and drinking at the table, and then shows Koda singing in a maid outfit.^[25] Small inter cut scenes features Koda kissing two women; one on the cheek, and one on the lips. This emphasizes the homosexual themes that Koda explained to World Journal and Oricon.^[26] Koda starts to sing in a living room, surrounded by several guests. She walks into a bathroom, and her maid outfit transforms into a small black jumpsuit, similar to the look from the CD cover sleeve of "Taboo".^[25][8] Several guests appear in the bathroom dancing and grinding each other, occasionally touching Koda until she runs away.^[25]

The second chorus has Koda walking into a small room, transforming her black jumpsuit into a cadet uniform.^[25] Koda becomes seduced by two women on the couch, and inter cut scenes feature Koda and the women dance to the song. As Koda is about to kiss one of the woman, a man see her and walks out of the room. Koda goes to find him, only to see him seducing a man in a small room.^[25] Smiling, Koda returns to the dining room in her maids outfit and accompanies the guests. The final chorus features Koda dancing in the dining room with the guests. The final scenes feature guests in the bathroom dancing, and Koda sitting down on a toilet.^[25]

An alternative version, under the title "Another Video",^[9] was directed by Tadokoro. This version features longer scenes of Koda in the bathroom and her dancing.^[9] This version was included on the DVD version of "Taboo".^[9] The original video has been included on the DVD version of Trick, released in Japan and China.^[28] The music video was also included on the DVD version of Koda's greatest hits album, Best: Third Universe.^[29]

Impact and legacy

Several critics and publications online believed the music video and lyrics to "Taboo" was the reason for Koda's transition to a more sexual image, respectively.^[30][31][32] Tony Sokol from KpopStarz.com listed "Taboo" alongside "Juicy", "V.I.P.", "Shake It Up", and "Lollipop" as her sexiest videos to date. Regarding "Taboo", Sokol felt that the music video emphasized Koda's self-described style "Ero kawaii".^[33][34] Ero Kawaii was first established by Koda in her music video for "Cutie Honey" where she became the first Japanese musician to wear lingerie in a music video.^[30] J.R. Taylor from Coed said that "Freaky" and "Taboo" were "important contributions" to Koda's sexual image and Japanese music. Regarding Japanese music, Taylor felt "Freaky" and "Taboo" help regain sexual imagery in music videos and the Japanese scene, and that "many would believe that Koda's image is more important than her Urban tunes".^[31]

Despite this, "Taboo" left a controversial legacy towards Koda's sexual image and use of homosexual themes in future years. Her single "Ko-So-Ko-So", which featured Koda in bed with a woman was banned in several Asian countries.^[35] In a review for Koda's third greatest hits Best: Third Universe, which "Taboo" was included on, Ian Martin from AllMusic said in retrospect of the included tracks; "Kumi Koda is a performer who divides opinion in her homeland, mocked and hated openly by many in Japan, and with many of her fans reluctant to admit to liking her."^[36] In July 2015, after Koda publicly announced that she had low self-esteem, Tan Kee Yun from The New Paper stated that while "Taboo" and "Loaded", from her 2014 album Bon Voyage, focus on a sexual image, many of her songs focus on inner beauty.^[32] In March–April 2012, an online poll was hosted on Popjustice by fans ranking their favourite single by Koda. With over 70 singles from her back-catalogue listed, "Taboo" topped the list with thirteen people rating it ten points, and two people rating it the lowest score at eight.^[37]

Live performances and promotion

On September 22, 2008, Koda performed "Taboo" for the first time at a special event called "Let's Party".^[38] The song has been included on several concert tours by Koda; it was first performed on her 2009 Trick Tour, where it appeared in the opening segment of the concert.^[39] Since then, "Taboo" has been included in the medley sections for her 2009 Taiwan concert tour,^[40] the 2010 Universe tour,^[41] and Koda's 10th Anniversary Tokyo concert.^[42] A remix version was included on Koda's Premium Night: Love & Songs concert tour.^[43] The song was then included on Koda's two concert tours; her 2014 Bon Voyage tour, and her recent 2015 Walk of My Life concert tour.^[44][45] "Taboo" has been included on two of Koda's remix albums: the KOZMR Lucas Valentine remix on Beach Mix (2012), and the House Nation Sunset in Ibiza remix on the bonus track edition of Koda Kumi Driving Hit's 5 (2013).^[46][47][48] The song has appeared on one of Koda's greatest hits, this being Best: Third Universe (2010).^[49]

"Taboo" was used as the theme song for the Nintendo DS Japanese video game, Saihai Yo Yukue. The video game was released on 23 October 2008.^[50] The song was used as the theme song for the NTV broadcast of the 2008 FILA Wrestling World Championships. The use of the song was to celebrate the 2008 championships which includes only the female freestyle event.^[51] It was used as the theme song to Avex Trax's Myu umo, MTI's Music.jp website commercial, and Koei's Future of Helm commercial.^[3]

Track listings

CD

No.	Title	Lyrics	Music	Arranger(s)	Length
1.	"Taboo"	Kumi Koda Hiro	Hiro	Hiro	3:55
2.	"Always"	Koda	Daisuke "D.I" Imai	Daisuke "D.I" Imai	4:26
3.	"Taboo" (House Nation Sunset In Ibiza Remix)	Koda Hiro	Sunset In Ibiza	Hiro	5:44
4.	"Taboo" (Instrumental)		Hiro	Hiro	3:55
5.	"Always" (Instrumental)		Daisuke "D.I" Imai	Daisuke "D.I" Imai	4:26

DVD

No.	Title	Director(s)	Length
1.	"Taboo" (Music Video)	Takashi Tadokoro
2.	"Taboo [Another Edition]" (Music Video)	Takashi Tadokoro
3.	"Taboo" (Photo Slideshow)	Kazuyoshi Shimomura

Playroom Edition

CD (Includes clear file and notebook designed by Kumi)

No.	Title	Lyrics	Music	Arranger(s)	Length
1.	"Taboo"	Koda Hiro	Hiro	Hiro	3:55
2.	"TABOO" (Instrumental)		Hiro	Hiro	3:55

• Digital music video^[52]

1. "Taboo" (Music video)

Credits and personnel

• Kumi Koda – vocals, background vocals, song writing
• Hiro – composer, producer, arranger, song writing, programmer, engineer
• Daisuke "D.I" Imai – composer, producer, arranger, song writing, programmer, engineer
• Yuka Koizumi – mastering
• Sunset In Ibiza – remixing, arrangement, composing
• Takashi Tadokoro – director
• Rhythm Zone - management, label
• Avex Trax - parent label, management

Source:^[5]

Charts

Chart (2011)	Peak position
Japan Daily (Oricon)[20]	1
Japan Weekly (Oricon)[20]	1
Japan Weekly (Japan Hot 100)[23]	2
Taiwanese Singles Chart (Japan Hot 100)[53][D]	6

Certifications

Region	Certification	Certified units/sales
Japan (RIAJ)[54] Physical single	Gold	84,967[21]
Japan (RIAJ)[55] Digital single	Platinum	250,000^*
^* Sales figures based on certification alone.

Alternate Versions

TABOO

1. TABOO: Found on the single (2008) and corresponding album, TRICK (2009)
2. TABOO [HOUSE NATION Sunset In Ibiza Remix]: Found on the single (2008) and Koda Kumi Driving Hit's (2009)
3. TABOO [Instrumental]: Found on the single (2008)
4. TABOO [KOZMR Remix スグル・ヤマモト™]: Found on Beach Mix (2012)

Notes

1. Trick released an extended play single, entitled Moon before "Taboo" in June 2008.^[7] While Moon is classified as an EP with more than four original tracks, and "Taboo" was released solely as a solo-single, Moon was marketed as a single from Trick.
2. Sales provided by Oricon database and are rounded to the nearest thousand copies.
3. Koda's single "You" was her lowest selling-number one single with 48,000 units, and still holds underneath the sales of "Taboo". However, "You" was restricted to 50,000 limited copies.^[21]
4. To search for "Taboo" chart positions, enter 2008 and week 41.

References

1. Rhythm Zone staff (October 8, 2008). "Kumi Koda – Taboo". Koda's Official Website. Retrieved December 30, 2015.
2. Tetsuo, Hiraga (October 8, 2008). "Kumi Koda – Taboo". Hot Express; powered by Billboard Japan. Retrieved December 30, 2015.
3. CD Journal Staff (October 12, 2008). "Kumi Koda – Taboo [out of print]". CD Journal. Retrieved December 30, 2015.
4. Sljuni (March 15, 2009). "Kumi Koda Excite Interview – Trick". Excite; published by Channel Ai. Retrieved December 30, 2015.
5. Koda, Kumi (2009). Trick (Liner notes). Kumi Koda. Japan: Rhythm Zone. RZCD-46171.
6. Greg (October 7, 2008). "Kumi Koda – Taboo". Selective Hearing. Retrieved December 30, 2015.
7. Koda, Kumi (2008). Moon (Liner notes). Kumi Koda. Japan: Rhythm Zone. RZCD-45935.
8. Koda, Kumi (2008). Taboo (Liner notes). Kumi Koda. Japan: Rhythm Zone. RZCD-46072.
9. Koda, Kumi (2008). Taboo (Liner notes). Kumi Koda. Japan: Rhythm Zone. RZCD-46071/B.
10. Koda, Kumi (2008). Taboo (Liner notes). Kumi Koda. Japan: Rhythm Zone. RZC1-46073.
11. Tetsuo, Hiraga (October 8, 2008). "Kumi Koda – Trick Interview with Koda Kumi". Hot Express; powered by Billboard Japan. p. 1. Retrieved December 30, 2015.
12. Tetsuo, Hiraga (October 8, 2008). "Kumi Koda – Trick Interview with Koda Kumi". Hot Express; powered by Billboard Japan. Retrieved December 30, 2015.
13. "Kumi Koda's "sexy" and "strength" and "cool it" full of attractive new song exploded!!" (in Japanese). Oricon. October 8, 2008. Retrieved March 1, 2009.
14. Tetsuo, Hiraga (October 8, 2008). "Kumi Koda – Trick Interview with Koda Kumi". Hot Express; powered by Billboard Japan. p. 3. Retrieved December 30, 2015.
15. True, Chris (2013). "Kumi Koda – Songs, Highlights, Awards and Credits". AllMusic. Retrieved December 30, 2015.
16. Greenburg, Adam (January 28, 2009). "Kumi Koda – Trick". AllMusic. Retrieved December 30, 2015.
17. Lim, Paige (July 19, 2015). "J-pop queen Koda Kumi delivers on first solo concert in Singapore". Straits Times. Retrieved December 17, 2015.
18. Amazon Staff (October 8, 2008). "Kumi Koda – Taboo". Amazon Japan (in Japanese). Retrieved December 30, 2015.
19. Connie (August 2, 2009). "Koda Kumi – Trick". Jame-World.com. Retrieved December 30, 2015.
20. 倖田來未のリリース一覧 [A Look at Kumi Koda's Releases]. Oricon (in Japanese). Retrieved April 16, 2014.
21. "オリコンランキング情報サービス「you大樹」" [Oricon Ranking Information Service 'You Big Tree']. Oricon (in Japanese). Retrieved May 21, 2014.
22. ゴールド等認定作品一覧 2008年10月 [Works Receiving Certifications List (Gold, etc) (October 2008)] (in Japanese). Recording Industry Association of Japan. November 10, 2008. Retrieved January 1, 2014.
23. "Japan Billboard Hot 100 2008/10/20". Billboard (in Japanese). October 20, 2010. Retrieved January 28, 2014.
24. レコード協会調べ 1月度有料音楽配信認定 [Record Association Investigation: January Digital Music Download Certifications] (in Japanese). Recording Industry Association of Japan. February 28, 2014. Retrieved March 4, 2014.
25. Avex (30 June 2015). "Taboo / 倖田來未". Avex Trax; published through YouTube. Archived from the original on 2021-12-21. Retrieved 30 December 2015.
26. "Kumi Koda's MV". World Journal (in Chinese). October 17, 2008. Archived from the original on March 28, 2009. Retrieved February 28, 2009.
27. "倖田來未 TABOO". Space Shower. Retrieved January 2, 2014.
28. Koda, Kumi (2008). Trick (DVD and CD version; Liner notes). Kumi Koda. Japan: Rhythm Zone. RZCDC-46170/B~C.
29. Koda, Kumi (2010). Best: Third Universe & 8th Al. Universe (CD and DVD version; Liner notes). Kumi Koda. Japan: Rhythm Zone. RZCD-46491~2/B.
30. Tony Sokol (November 13, 2013). "Happy Birthday Koda Kumi; Five Reasons to Celebrate Ero-Kawaii (Video)". Kpopstarz.com. Retrieved December 30, 2015.
31. Taylor, J.R. (November 13, 2013). "Koda Kumi's Freaky Taboo Birthday [42 Pics]". Coed. Retrieved December 30, 2015.
32. Kee Yun, Tan (July 15, 2015). "J-Pop Sex Goddess Koda Kumi: I have low self-esteem". The New Paper. Retrieved December 30, 2015.
33. Choon, Chang May (May 23, 2006). "New wave of singers are hoping to ... Re-ignite J-pop craze". The New Paper. Singapore Press Holdings.
34. "Japanese Girls Go Sexier in Their Fashion". Japan Today. GPlus Media. Archived from the original on November 22, 2008. Retrieved February 20, 2009.
35. Oricon Staff (June 23, 2013). "Will Koda Kumi's PV for her 50th single be banned from broadcast?". Tokyo Hive. Retrieved December 30, 2015.
36. Martin, Ian (2010). "Best: Third Universe & 8th AL Universe 2 Disc". AllMusic. Retrieved November 30, 2015.
37. Popjustice Fans (20 February 2012). "The Ultimate J-Pop Queens Singles Rate, Part III: Koda Kumi (The Winner)". PopJustice. Retrieved December 30, 2015.
38. CD Journal Staff (September 24, 2008). "倖田來未、一夜限りのSPECIAL LIVEを開催". CD Journal (in Japanese). Retrieved December 30, 2015.
39. Koda, Kumi (2009). Live Tour 2009: Trick (DVD). Kumi Koda. Japan: Rhythm Zone. RZBD-46400~1.
40. Koda, Kumi (2010). 2009 Taiwan Tour (DVD). Kumi Koda. Japan: Rhythm Zone. RZB1-46528.
41. Koda, Kumi (2010). Koda Kumi Live Tour 2010 Universe (DVD). Kumi Koda. Japan: Rhythm Zone. RZBD-46682/3.
42. Koda, Kumi (2010). Koda Kumi Live Tour 2010 Anniversary Tour (DVD). Kumi Koda. Japan: Rhythm Zone.
43. Koda, Kumi (2013). Premium Night: Love & Songs (DVD). Kumi Koda. Japan: Rhythm Zone.
44. "Koda Kumi Hall Tour 2014: Bon Voyage" (in Japanese). iTunes. Archived from the original on October 28, 2014. Retrieved October 24, 2014.
45. Koda, Kumi (2015). 15th Anniversary Live Tour 2015: Walk Of My Life (Liner notes). Kumi Koda. Japan: Rhythm Zone. RZC1-59998~9.
46. Koda, Kumi (2013). Koda Kumi Driving Hit's (Liner notes). Kumi Koda. Japan: Rhythm Zone. RZCD-46204.
47. Koda, Kumi (2013). Driving Hit's 5 (Liner notes). Kumi Koda. Japan: Rhythm Zone. RZCD-59356.
48. Koda, Kumi (2012). Beach Mix (Liner notes). Kumi Koda. Japan: Rhythm Zone. RZCD-59119.
49. Koda, Kumi (2010). Best: Third Universe & 8th Al. Universe (Liner notes). Kumi Koda. Japan: Rhythm Zone. RZCD-46493~4.
50. MusicJapanPlus Staff (October 5, 2008). ""TABOO" In DS Game Commercial". MusicJapanPlus.com. Retrieved December 30, 2015.
51. Toykograph Staff (September 25, 2008). "Kumi Koda's "Taboo" ties up with wrestling". Tokyography. Retrieved December 30, 2015.
52. "Taboo (Music Video) – Music Video by Kumi Koda". NZ iTunes Store. 28 April 2009. Retrieved 30 December 2015.
53. "G-Music J-Pop Chart" (in Chinese). G-Music. Archived from the original on October 5, 2009. Retrieved April 9, 2014.
54. "Japanese single certifications – Kumi Koda – Taboo" (in Japanese). Recording Industry Association of Japan. Retrieved 30 December 2015. Select 2008年10月 on the drop-down menu
55. "Japanese digital single certifications – Kumi Koda – Taboo" (in Japanese). Recording Industry Association of Japan. Retrieved 30 December 2015. Select 2014年1月 on the drop-down menu

External links

• "Taboo" – at Koda's official website.