TOA Technologies

TOA Technologies

Predictive. Cloud-based. Right on Time
Company type	Private
Industry	Enterprise software, Field service management
Founded	2003
Founder	Yuval Brisker and Irad Carmi
Headquarters	Beachwood, Ohio , United States
Area served	Worldwide
Key people	Yuval Brisker (Chairman of the Board, President & CEO), Irad Carmi (President & CTO), Brian Cook (CFO), Bruce Grainger (Senior Vice President Global Sales)
Products	ETAdirect Enterprise, ETAdirect Professional, ETAworkforce
Services	Field service management
Revenue	US$41.0 million (FY 2012)[1]
Number of employees	550+
Parent	Oracle Corporation
Website	www.toatech.com

TOA Technologies is an American software-as-a-service company that develops, markets and sells ETAdirect, a web-based applications solution for companies with small, medium, and large mobile workforces across the world.

Headquartered in Beachwood, Ohio, its products include advanced tools for automating and optimizing planning, scheduling, appointment booking, and routing, as well as job allocation and real-time field service event management.

Mobile workers have access to HTML5-based mobility apps that provide location-based information, forecasting, capacity management, routing, real-time field management, dispatch, and customer communications through ETAdirect. TOA Technologies was acquired by Oracle in 2014.^[2]

ETAdirect

ETAdirect is a software as a service model employing a patented algorithm which operates using pattern recognition in order to accurately gauge the arrival time of a mobile employee at a customer's location. Additionally, ETAdirect's algorithm provides data which enables the estimation of job length. ETAdirect's prediction window is typically less than 60 minutes, allowing for precise notices to consumers over a variety of channels including: voice, email, text, X, and other communications channels. This technology aims at reducing customer queries to service provider call centers.

ETAdirect is currently used by several cable television companies in North America, including Cox Communications,^[3] broadband operators in Europe, such as Virgin Media,^[4] and ONO (Spain).^[5] They also provide their service to global communications companies such as Telefonica^[6] and global utility companies like E.ON.^[7]

Company information

TOA Technologies was founded by Yuval Brisker and Irad Carmi in 2003. The company is privately held and employs more than 550 employees worldwide and is headquartered in Beachwood, Ohio, with additional offices in London, United Kingdom, and São Paulo, Brazil.

Principal venture shareholders are Technology Crossover Ventures, Draper Triangle Ventures (a DFJ network affiliate), Intel Capital, and Sutter Hill Ventures.

TOA stands for "Time of Arrival." The concept of time is central to the ETAdirect software solution set, as its central algorithm measures time and predicts performance based on resource-specific pattern recognition and predictive analytics. This yields a more accurate time of arrival estimates than the alternative of managing service appointments according to averages of human resource capabilities and availability.

As of December 2013, TOA Technologies had over 85,000 users.^[8]

Oracle Corporation announced that it was acquiring TOA Technologies on July 31, 2014.^[9]

Milestones

In July 2013, TOA Technologies closed a major round of funding with Technology Crossover Ventures,^[10] raising $66 million to transform global field service management.^[11]

On July 31, 2014, Oracle Corporation announced that it was buying TOA Technologies.^[12] The transaction closed in mid-September, 2014.

See also

• Software as a service
• Decision support system
• Service chain optimization
• Field service management
• Enterprise mobility management
• Customer relationship management
• Customer experience management
• Workforce management
• Vehicle routing problem

References

1. "Toa Technologies". Forbes. Archived from the original on 2017-02-02. Retrieved 2017-09-15.
2. Redwood Shores (31 July 2014). "Oracle Buys TOA Technologies". Oracle.com. Archived from the original on 16 July 2023. Retrieved 16 July 2023.
3. "Cox Tracks Field Techs With TOA's Software - 2008-06-24 22:01:00 | Multichannel News". www.multichannel.com. Archived from the original on 2011-06-16.
4. "Virgin Media expects big savings from workforce management system". 22 April 2010. Archived from the original on 19 July 2010. Retrieved 3 October 2010.
5. "TOA Technologies". Archived from the original on 2009-03-13. Retrieved 2009-02-13.
6. "Telefónica, TOA Technologies Team on Field Service Management". Archived from the original on 2013-08-07. Retrieved 2014-08-11.
7. "E.ON Selects TOA Technologies Solution for Smart Meter Deployment -". www.smartmeters.com. Archived from the original on 2016-03-03.
8. "Best Field Service Management Software 2021 | Reviews of the Most Popular Tools & Systems". Archived from the original on 2013-12-11. Retrieved 2013-12-05.
9. "Oracle and TOA Technologies". www.oracle.com. Archived from the original on 2014-08-04.
10. "Home". tcv.com. Archived from the original on 2013-07-14. Retrieved 2013-07-16.
11. Scheer, Steven (July 16, 2013). "TOA Technologies gets $66 mln investment from TCV". Reuters. Archived from the original on August 13, 2023. Retrieved July 5, 2021.
12. List of acquisitions by Oracle