Sugar High World Tour (Chinese: Sugar High 世界巡迴演唱會) is the third concert tour by Taiwanese singer Cyndi Wang, held in support of her thirteenth studio album Bite Back (2023). The tour began in Taipei at the Taipei Arena on September 23, 2023.[1]
Background
Cyndi Wang held her third concert tour, Sugar High World Tour on the twentieth anniversary of her debut. On August 28, 2023, Cyndi Wang announced the 5 Sugar Monster mascots of her world tour - Crown, Heart, Earth, Sugar and Dragon.[2]
On September 24, 2023, Cyndi Wang released the concert theme song "Sugar High".[3] The tour began in Taipei at the Taipei Arena on September 23, 2023, followed by Shanghai, Guangzhou, Chengdu, Malaysia, Macau, Beijing and other locations.[4]
The stage was designed into a huge cake shape, combined with a few LED curved screens. It can be raised to a three-storey stage or reduced to a single-storey stage. Due to the stage at Arena of Stars in Malaysia is smaller than other cities, the stage is special designed into double-storey stage with steps and elevator.[5]
On April 6, 2024, the tour was upgraded to 1.5 version since the concert in Beijing, most of the costume, set list, stage lighting had been changed.[6] On October 12, 2024, the tour was officially upgraded to 2.0 version in Taipei.[4]
Commercial performance
The first shows held at the Taipei Arena in September 2023 attracted a total of 22,000 people and generated NT$55 million (US$1.67 million) in revenue.[7]