"Stoner Sloth " was an anti-cannabis public service announcement series of three videos, created by Australia 's New South Wales Department of Premier and Cabinet in 2015.[ 1] [ 2]
Content
Each ad begins with a scenario involving people in public places. As everyone is acting "normal", it is all disrupted by Stoner Sloth, a sloth who reacts slowly while moaning. Stoner Sloth is meant to represent the behavior of a stereotypical stoner and its actions are accompanied by a musical cue of a guitar being weakly strummed. The human characters around Stoner Sloth usually react with disgust or disappointment.
Reception
The creative firm Saatchi & Saatchi created the ads which "backfired miserably" and were an "instant and classic fail",[ 1] Adweek [ 3] [ 4] National Cannabis Prevention and Information Centre distanced itself from the campaign.[ 5]
See also
References
^ a b Nudd, Tim (December 20, 2015). "Australia's 'Stoner Sloth' Anti-Marijuana Campaign Is an Instant and Classic Fail" . AdWeek . Retrieved April 26, 2017 . ^ Hanson, Hilary (December 18, 2015). " . The Huffington Post . Retrieved April 26, 2017 . ^ Erik Oster (December 21, 2015), "Saatchi & Saatchi's 'Stoner Sloth' Effort for New South Wales Backfired Miserably" , Adweek ^ Duff, Eamonn (December 27, 2015). "Saatchi & Saatchi defends $500,000 'Stoner Sloth' anti-marijuana campaign" . The Sydney Morning Herald . Retrieved 26 April 2017 . ^ Wahlquist, Calla (December 19, 2015). " . The Guardian . Retrieved April 26, 2017 .
External links
Anti-drug ad campaigns
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By location Organisations People Works
