In 1993, Soffa started his career as a salesman at a branding watch company. A few years later, he was recruited by a Los Angeles Company to build their commemorative watch collection.[2]
In 2013, Soffa designed custom timepieces and jewelry for 13th year of Shriekfest, film festival and screenplay competition.[15][16][17]
In 2014, Soffa he started a new division focusing on creating one-of-a-kind timepieces and jewelry for collectors who want their own collectibles and heirlooms.[18]
In 2016, Soffa luxury Timepieces was an official sponsor of the world renowned Cannonball Run Rally.[27]
Soffa and Scott Jacobs collaborated on a watch creation called Art and Sole and the most recent piece of artwork that was crafted in the art of time called For Your Eyes Only in 2018.[28] In 2019, Soffa designed the trophy of the DeepStack Championship Event.[29]
Awards
In 2008, winner of JCK (Jeweler's Choice Awards) award for best watch design.[6]
In 2012, Gold Winner at PPAI National Branding Show for best technical design and complication for "Ace of Pain" timepiece (ART720)[30]
In 2013, Silver award winner at the PPAI National Branding Show in the category of Best Technical Design for "Twisted Love" ART700.