Smalltown Supersound was founded in 1993 by Joakim Haugland in the small town of Flekkefjord in southern Norway. At the time, the teenage Haugland was an active participant in the town's local DIY scene, centred around the festival Fjellparkfestivalen and the local rock club. "There was no vision and no plan, it was just one of many things I started when I was in my teens. I ran a club, a festival, a cinema club, a management and a record label. I guess the record label was what stuck" says Joakim about the origins of the label.[2] Haugland founded the label to put out music by local indie and lo-fi bands, with the name being a combination of "smalltown" (referring to Flekkefjord) and "supersound", inspired by the fictional radio station K-Billy's Super Sounds of the 70s in Quentin Tarantino's movie Reservoir Dogs.[3] The acronym and label catalog number "STS" was an homage to the influential American independent record label SST.
In the mid-90s, Haugland relocated to the Norwegian capital Oslo and began working at Voices of Wonder, continuing to develop Smalltown Supersound as a side operation. At this point, the musical profile label began to drift more towards electronic music, free jazz and experimental music. An early milestone album for the label was the 2000 debut album by Kim Hiorthøy, Hei, followed by Jaga Jazzist's album A Livingroom Hush in 2002. The latter was named the best jazz album of 2002 by BBC.[4]
Smalltown Supersound celebrated its 25th anniversary in 2018 with its own stage at the large Norwegian Øya festival, the first label to do so.[5] The anniversary was commemorated by the compilation album The Movement of the Free Spirit, with tracks spanning the label's entire history remixed to a coherent musical piece by label stalwart Prins Thomas.
Sub-labels
In 2004, the label launched the sub-label Smalltown Superjazzz to release "jazz with a punk attitude". The sub-label was cancelled in 2012, but reactivated in 2019 as the label series Actions for Free Jazz (AFJ-Series).[6] In 2020, Smalltown Supersound also founded the label series Le Jazz Non (LJN-Series).[7]
