Shine was created as the sister promotion of Shimmer Women Athletes,[1] and it was established by Sal Hamaoui in 2012. It held its first event Shine 1 on July 20, 2012.[1][2] Sal Hamaoui is the bookers for the promotion.[1]
The company use to hold its events at The Orpheum in Ybor City, Florida. Now it runs shows in Woodside, NY and Queens, NY.
On October 24, 2016, WWNLive and FloSports announced a new streaming service, which would host events held by the WWNLive promotions, including Shine.[4]