With offices in Seattle, Washington, and Montclair, New Jersey, Shelf Awareness publishes an e-zine for the book industry and an e-zine for general readers.
Shelf Awareness Pro is a daily trade magazine for booksellers, publishers, librarians, and literary agents with a circulation of 39,000.[2]Shelf Awareness for Readers is a twice-weekly (Tuesdays and Fridays) book review publication for consumers with a circulation of 399,000.[3] Approximately 130 independent bookstores send out a version of Shelf Awareness for Readers to their customers.[4]
History
The company was founded by editor/journalist John Mutter (editor-in-chief)[5] and Jenn Risko (publisher)[6] in 2005 to produce a trade magazine for booksellers.[7]
The circulation of Shelf Awareness Pro (also called Shelf Awareness for the Book Trade) is more than 39,000[2] industry professionals.[8][9] The publication reports on independent bookstores, including openings, expansions, moves, staffing and closures; bookselling; publishing industry news, such as new titles, staffing, imprints, etc.; e-books and e-publication; authors; awards; media coverage of books and authors; and other features.[10]
In 2011, Shelf Awareness launched a consumer book review version
called Shelf Awareness for Readers.[11][12] The company hired Marilyn Dahl as the review editor[13] and Jennifer Brown as the children's literature editor.[14]
