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JOOX-DTV
Miyagi Prefecture, Japan;
City	Sendai
Channels	Digital: 21 (UHF); Virtual: 8;
Branding	OX
Programming
Affiliations	Fuji News Network and Fuji Network System
Ownership
Owner	Sendai Television Incorporated
History
First air date	October 1, 1962
Former call signs	JOOX-TV (1962–2012)
Former channel number(s)	12 (VHF analog, 1962–2012)
Former affiliations	All secondary: ; NTV/NNN (1962–1970) ; NET/ANN (1962–1975)
Technical information
Licensing authority	MIC
Links
Website	www.ox-tv.co.jp

Sendai Television Incorporated
Trade name	Sendai Television
Native name	株式会社仙台放送
Romanized name	Kabushikigaisha sendaihōsō
Company type	Kabushiki gaisha
Founded	October 1, 1961; 63 years ago
Headquarters	5-8-33 Uesugi, Aoba-ku, Sendai City, Miyagi Prefecture, Japan
Owner	Fuji Media Holdings (72.4%)
Website	www.ox-tv.co.jp
	Footnotes / references; Data from its Corporate Profile

Sendai Television Inc. (株式会社仙台放送, OX), callsign JOOX-DTV (channel 8) is a Japanese television station based in Sendai that serves as the affiliate of the Fuji News Network (FNN) and Fuji Network System (FNS) for the Miyagi Prefecture. It was established on October 1, 1962.

Capital composition

Information as of March 31, 2021:^[1]^: 256：

Capital	Value per share	Total number of shares issued	Number of shareholders
200,000,000 yen	500 yen	400,000 stocks	7

Shareholders	Number of shares held	Proportion
Fuji Media Holdings	289,400 shares	72.35%

History

In April 1962, 136,178 households in Miyagi Prefecture had TV sets, with a penetration rate of 39.6%.^[2]^: 22 Against this background, Miyagi Prefecture residents are increasingly calling for the establishment of a second commercial TV station in the prefecture. On June 30, 1961, the Ministry of Posts and Telecommunications revised the first television channel plan, allowing the establishment of additional television stations in key local cities such as Sendai and Hiroshima. Sendai was therefore assigned channel 12.^[2]^: 22 At this time, two operators, "Sendai TV" owned by Nippon Television and "Tohoku TV" owned by Fuji TV, had applied to obtain the broadcasting license of Miyagi Prefecture's second commercial TV station.^[2]^: 23

In order to integrate resources, the Postal Ministry and local governments will be responsible for integrating competing players, which is the same as other regions in Japan. On July 12, 1961, Sendai TV and Tohoku TV formally agreed to merge their applications, and Tohoku TV was formed with 49% investment from Tohoku TV, 46% investment from Sendai TV, and 5% investment from the Miyagi Prefectural Government.^[2]^: 23 On August 4, 1961, Tohoku TV was granted a preliminary license;^[2]^: 23 on August 28 of the same year, Tohoku TV was renamed Sendai Broadcasting, and a founding general meeting was held on September 21, with the tentative headquarters being Shin-Sendai Building.^[2]^: 23 Sendai Broadcasting purchased land on Danianji Mountain on November 1, 1961 to build a signal transmitting station.^[2]^: 24 The signal transmission tower was completed in August of the following year, with a height of 147.3 meters.^[2]^: 24 Before the launch of Sendai Broadcasting, it was decided that the new logo would be based on the channel number "12" and was designed by Yusaku Kamekura.^[2]^: 27

On September 13, 1962, Sendai Broadcasting launched a test signal and began trial broadcasting on the 24th of the same month.^[2]^: 26 At 10:50 in the morning on October 1 of the same year, Sendai Broadcasting officially launched, becoming the second commercial TV station in Miyagi Prefecture.^[2]^: 28 In the month of its launch, Sendai Broadcasting achieved sales of more than 60 million yen.^[2]^: 36

In the early days of broadcasting, Sendai Broadcasting was a cross-network station of the Nippon Television and the Fuji Television networks. In terms of time proportion, 63% of Sendai Broadcasting's initial broadcast time were Fuji TV programs, 23% were Nippon TV programs, and only 14% of the time aired programs produced by other TV stations; the total weekly broadcast time reached 3,700 minutes.^[2]^: 30 In 1963, Sendai Broadcasting expanded its headquarters to cope with the rising demand for program production.^[2]^: 31 The following year, the Sendai Broadcasting Company's housing was completed, which greatly improved the residential environment for employees.^[2]^: 31

In 1965, Sendai Broadcasting signed a news gathering agreement with the Sankei Shimbun and the Yomiuri Shimbun,^[2]^: 36 and opened an Ishinomaki branch the following year, significantly strengthening the news gathering system.^[2]^: 36

In October 1966, Sendai Broadcasting achieved monthly sales of more than 100 million yen.^[2]^: 38

On October 18, 1968, Sendai Broadcasting signed a sister station agreement with WGN-TV, an independent station in Chicago, and became its first overseas sister station.^[2]^: 39

On December 24, 1965, Sendai Broadcasting Corporation began broadcasting color television programs.^[2]^: 40 With the launch of Miyagi Television, the third commercial television station in Miyagi Prefecture, on October 1, 1970, Sendai Broadcasting became a full member of the Fuji Television network and no longer broadcast programs from Nippon Television.^[2]^: 44

In order to expand revenue from businesses other than television, Sendai Broadcasting entered the residential exhibition field in 1972, the 10th anniversary of its launch.^[2]^: 54 In the same year, the Tohoku Classic, a famous golf event in the Tohoku region, was also held.^[2]^: 54

From October 1975 to March 1976, Sendai Broadcasting won the prime-time ratings championship among all channels in Miyagi Prefecture for six consecutive months, and won the triple crown in ratings in January.^[2]^: 57 In November 1977, Sendai Broadcasting set a record of ratings of 10.9% for the whole day, 22.3% for prime time, and 20.4% for evening time.^[2]^: 57

On October 15, 1977, the new headquarters of Sendai Broadcasting was completed.^[2]^: 60–61 In the same year, Sendai Broadcasting introduced the electronic news gathering (ENG) system, which greatly improved the efficiency of news editing.^[2]^: 66 During the Miyagi earthquake in 1978, Sendai Broadcasting was also severely affected. The transmission tower was bent due to the earthquake and had to be repaired;^[2]^: 68 however, Sendai Broadcasting's report on the earthquake won the FNN Monthly Excellence Award.^[2]^: 68

Sendai Broadcasting moved to its current headquarters in 2004.^[3]^[4] From 2005 to 2009, Sendai Broadcasting won the triple crown in ratings for five consecutive years.^[5]

Sendai Broadcasting began broadcasting digital television on December 1, 2005.^[6] Affected by the 2011 Tohoku Earthquake, Sendai Broadcasting stopped broadcasting analog television on March 31, 2012, more than half a year behind other parts of Japan except the affected prefectures (Miyagi, Iwate, and Fukushima).^[7] Starting in December 2016, Sendai Broadcasting became a group subsidiary of Fuji Media Holdings.^[8]^[9]

TV channel

Sendai

Analog: JOOX-TV, Channel 12, VIDEO:10 kW AUDIO:2.5 kW (Wave stopped on March 31, 2012)

Digital: JOOX-DTV, Channel 21, 3 kW

References

^ Japan Private Broadcasting Association (2021). 『日本民間放送年鑑2021』 (Japan Private Broadcasting Yearbook 2021) (in Japanese). Tokyo: コーケン出版. ISBN 9784990809065.
^ ^a ^b ^c ^d ^e ^f ^g ^h ⁱ ^j ^k ^l ^m ⁿ ^o ^p ^q ^r ^s ^t ^u ^v ^w ^x ^y ^z ^aa ^ab ^ac 仙台放送社史編纂委員会 (1982). 『仙台放送20年のあゆみ : 仙台放送開局20周年記念出版』 (in Japanese). Sendai, Miyagi: 広島テレビ放送株式会社 (Sendai Broadcasting 20th Anniversary: Published to commemorate the 20th anniversary of Sendai Broadcasting).NCID BN04782354
^ "Union Corporation Japan" 仙台放送新社屋 (in Japanese). 株式会社ユニオン. Retrieved 2023-06-25.
^ 社屋のご案内 (in Japanese). 仙台放送. Archived from the original on 2020-08-24. Retrieved 2023-06-25.
^ 仙台放送、６年連続三冠目指す社長が会見 (in Japanese). SANSPO.COM. Archived from the original on 2010-01-26. Retrieved 2023-06-25.
^ 宮城県のスケジュール (in Japanese). 総務省. Archived from the original on 2020-09-08. Retrieved 2023-06-25.
^ 東北3県・アナログ放送の停波とNHK県域ローカル局の誕生 (in Japanese). 日経クロステック. 26 April 2012. Archived from the original on 2020-09-25. Retrieved 2023-06-25.
^ 株式会社仙台放送の株式の取得（子会社化）に関するお知らせ (PDF) (in Japanese). 株式会社フジ・メディア・ホールディングス. Archived (PDF) from the original on 2016-12-13. Retrieved 2020-11-08.
^ フジ・メディアHD、仙台放送を連結子会社に経営安定を支援 (in Japanese). 日本経済新聞. 30 November 2016. Archived from the original on 2019-04-23. Retrieved 2020-11-08.