American radio dramatic anthology series (1949–1951)
Screen Directors Playhouse is an American radio dramatic anthology program that was broadcast on NBC from January 9, 1949, through September 28, 1951. Initially it was called NBC Theater.[1]
Episodes of Screen Directors Playhouse were adaptations of films. Each episode began with an introduction by the director of the film being featured, and it concluded with a conversation between that director and the stars of the episode.[1]Margaret Truman appeared in a dramatic role for the first time on the program.[2]
NBC Theater
NBC Theater debuted on January 9, 1949, as a replacement for Fred Allen's program at 8:30 p.m. Eastern Time on Sundays. Broadcasts were done in cooperation with the Screen Directors Guild. The premiere episode was "Stagecoach", with John Wayne re-creating his role in the film of the same name.[3]
Schedule and name change
On March 13, 1949, the show was moved to 9 p.m. E. T. on Sundays.[4] It was moved to Fridays, 8:30 to 9 p.m. E. T. beginning July 1, 1949, as a summer replacement for Eddie Cantor's program, with Pabst Brewing Company as sponsor.[5] The Pabst sponsorship was accompanied by a change in name as the program became Screen Directors Playhouse. The trade publication Billboard reported that NBC discounted the show's price for the summer, saying that the network wanted "to snare a bankroller during summer months even at a loss, thus cutting its overhead on the show and getting sponsorship prestige."[6] After the summer run, the show was heard on Mondays at 10 p.m. E. T. Beginning on November 18, 1949, it was moved to Fridays at 10 p.m. E. T. It was sustaining until RCA became its sponsor on January 6, 1950.[7]
Episodes
Partial List of Episodes of NBC Theater/Screen Directors Playhouse
Jimmy Wallington was the announcer, and Henry Russell led the orchestra. Howard Wiley was the producer.[23] Milton Geiger and Richard Simmons were the writers.[6]
Screen Directors Playhouse was one of several shows in 1949 that mixed recordings of dialog with live performances of musical components. When the show was broadcast, engineers synchronized playback of taped segments with the live musical bridges and themes. That technique reduced expenses because musicians' fees for live broadcasts were lower than those for transcribed productions.[24] By November 1950, however, the show had become one of several network radio programs that used "canned bridges and cues".[25]
Recognition
In November 1949, the National Council of Teachers of English presented an award to NBC Theater as "the program which during 1948-49 school year has done most to promote greater understanding and appreciation of our literary heritage".[26] In December 1949, was a second-place selection for "outstanding entertainment in drama" in the Peabody Awards.[27]
Critical response
Radio historian John Dunning wrote in his book On the Air: The Encyclopedia of Old-Time Radio, that Screen Directors Playhouse demonstrated the importance of writing for radio programs, saying that such importance "was seldom better demonstrated than here. Though the material had a familiar sound, it was made fresh."[1]
^"On The Air". The Gazette and Daily. Pennsylvania, York. December 9, 1949. p. 50. Archived from the original on March 27, 2024. Retrieved March 27, 2024 – via Newspapers.com.
^"On The Air". The Gazette and Daily. Pennsylvania, York. January 13, 1950. p. 32. Archived from the original on March 27, 2024. Retrieved March 27, 2024 – via Newspapers.com.
^"On The Air". The Gazette and Daily. Pennsylvania, York. March 24, 1950. p. 40. Archived from the original on March 27, 2024. Retrieved March 27, 2024 – via Newspapers.com.
