Saucony

Saucony
Company typeSubsidiary
IndustryFootwear, textile
Founded1898; 126 years ago (1898)
Kutztown, Pennsylvania, U.S.
HeadquartersWaltham, Massachusetts, U.S.
ProductsAthletic shoes, jackets, hoodies, T-shirts, sweatpants, shorts, socks, hats, backpacks
Parent
Websitesaucony.com

Saucony /ˈsɔːkəni/ is an American brand of athletic footwear and apparel. Founded in 1898, the company is owned by Wolverine World Wide. Products commercialised by Saucony include footwear and clothing ranges, such as athletic shoes, jackets, hoodies, T-shirts, sweatpants, shorts, and socks. Accessories include hats and backpacks.

Saucony's shoe boxes once had the phrase "sock a knee" printed on them, which represents the correct pronunciation of the company's name.[1] The Saucony brand logo represents the Saucony Creek's constant flow, and the boulders lining its creek bed. The company is a popular racing shoe producer, making track spikes and cross country racing flats. Saucony also makes shoes for specific track and field athletics events.

History

Saucony Jazz trainer

The Saucony Shoe Manufacturing Company's first factory was founded in 1898 at Kutztown, Pennsylvania by businessmen William A. Donmoyer, Thomas S. Levan, Walter C.C. Snyder, and Benjamin F. Reider. The company took its name from Saucony Creek, which flows next to the original factory in Kutztown.[2] In 1910, Russian immigrant Abraham R. Hyde started a shoe company, A.R. Hyde and Sons, in Cambridge, Massachusetts.[3] Over the years, Hyde became known for making athletic footwear including brands such as SpotBilt and PF Flyers. On June 13, 1968, Hyde entered into an agreement to buy Saucony, and the sale was completed on October 24, 1968.[4]

In 1977, two of Saucony's running shoes were selected in the top 10 by Runner's World magazine (the Hornet was chosen best value), and by the following spring the demand for the product had gone up 2,000%. In the late 1980s, when Saucony became Hyde's dominant brand, the name of the company was officially changed from Hyde Athletic Industries to Saucony.[5]

In 2005, Saucony was acquired by Stride Rite Corporation for $170 million.[6] Stride Rite was acquired in 2007 for $800 million by Payless ShoeSource. The combined company became known as Collective Brands.[7] In 2012, Collective Brands' Performance Lifestyle Group, which included Saucony, along with Keds, Stride Rite and Sperry Top-Sider, became part of Wolverine World Wide in a $1.23 billion transaction that also involved the sale of Payless ShoeSource and Collective Licensing International to private equity firms Blum Capital Partners and Golden Gate Capital.[8] In 2016, Wolverine World Wide relocated Saucony and its other Boston-area brands to a new regional headquarters location in Waltham, Massachusetts.[9]

Wolverine World Wide sources a majority of its footwear from numerous third-party manufacturers in Asia Pacific and South America.[10]

Footwear

Saucony Peregrine 8 trail shoes

The company offers shoes for running, trail running, racing, and walking, utilizing specific technology relevant to the type of activity. Shoes are also made by focusing on the runner's foot size, type of running, arch type, and pronation.

On April 3, 2018, Saucony teamed up with the Massachusetts-based doughnut and coffee company, Dunkin' Donuts to produce a doughnut-themed, strawberry-frosted-looking running shoe to commemorate the 122nd running of the Boston Marathon. The Saucony X Dunkin’ Kinvara 9 comes in a doughnut box. The heel of the shoe is covered in rainbow sprinkles.[11] The company again released a Dunkin' themed running shoe, the Kinvara 10, in March 2019.[12]

Originals

Originals are Saucony's heritage range, which includes reintroduced older shoe styles produced by the company with different materials and colorways. These include the popular Shadow model, Jazz model, and Hornet model, the latter of which remains the company's biggest selling product.[5]

Sponsorship

The company sponsors and has sponsored many athletes, including American long-distance runners Molly Huddle, Laura Thweatt, and Jared Ward.[13]

References

  1. ^ Jones, Del (October 18, 2004). "Saucony CEO puts his foot down on loyalty - Finding a niche vital when you're small". USA Today. Archived from the original on July 10, 2016. Retrieved 2022-06-18.
  2. ^ "Running History: Saucony Through the Ages". Sneaker Freaker. August 2, 2023. Retrieved 2023-08-28.
  3. ^ "The History of the Saucony Shoe Manufacturing Company". PRLog. Retrieved 2023-03-07.
  4. ^ "Hyde Athletic Industries, Inc., and Saucony Shoe Manufacturing Company, Inc., Plaintiffs, v. Continental Casualty Company, Continental Insurance Company, Greater New York Mutual Insurance Company, Lumbermens Mutual Insurance Company, Federal Insurance Company, and Highlands Insurance Company, Defendants. Civil Action No. 95-5822" (PDF). United States District Court, Eastern District of Pennsylvania. 1997-06-16. Archived (PDF) from the original on 2020-10-22. Retrieved 2023-03-07.
  5. ^ a b Grant, Tina (September 25, 2000). International Directory of Company Histories. Vol. 35. Detroit, Michigan: St. James Press. ISBN 978-1-55862-394-1. OL 8607055M – via Funding Universe.
  6. ^ "Stride Rite to buy Saucony for $170 million". Boston Business Journal. Retrieved 28 October 2019.
  7. ^ "Payless set to acquire Stride Rite for $800 million". The New York Times. May 23, 2007. Archived from the original on June 24, 2019. Retrieved 28 October 2019.
  8. ^ "Wolverine, Golden Gate, Blum agree to buy company whose brands include Keds, Sperry Top-Sider". The Boston Globe. May 1, 2012. Archived from the original on 29 October 2019. Retrieved 28 October 2019.
  9. ^ "Wolverine strides into Waltham". Boston Herald. 20 July 2016. Retrieved 28 October 2019.
  10. ^ Martinez, Shandra (2017-08-17). "Wolverine Worldwide taps CMU grad to grow Asian business". mlive. Retrieved 2023-09-19.
  11. ^ Dawson, Andrew (2018-03-28). "Saucony Teams up With Dunkin' Donuts for One Sweet Running Shoe". Runner's World. Retrieved 2018-04-04.
  12. ^ "Dunkin', Saucony team up to create doughnut-themed shoes for Boston Marathon". WTHR.com. Indianapolis. 2019-03-22. Retrieved 2019-03-23.
  13. ^ "2020 U.S. Olympic Marathon Trials - Track and Field Event". Flotrack. Retrieved 2023-04-12.
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