In 1987, Jack Joyce, Bob Woodell, past University of Oregon fraternity brothers, and another friend, Rob Strasser, were approached by Jeff Schultz, Woodell's accountant and avid home brewer, with an idea to open a brewpub.
Construction began in June 1988 in Ashland, along the Lithia Creek. The 10 bbl brew system was set up in the basement with a 60-seat Pub above. The first brews were American Amber Ale, Oregon Golden Ale and Shakespeare Stout. The Brewery and Pub opened in October 1988 to moderate success and soon, the company started looking to expand.
In February 1989, construction began on the Bay Front Brew Pub in Newport, Oregon. In March, John Maier, a former Hughes Aircraft F15 designer and Seibel Institute graduate, joined the company. Mair was previously a brewer at Alaskan Brewing before he was recruited by Joyce.[3] The pub opened in May 1989. Rogue now has eleven locations dispersed throughout Oregon, Washington, and California.[4]
Rogue has sponsored the annual surfing event "The Gathering Longboard Classic" on Newport's South Beach.[5][6]
At the end of 2018 Brett Joyce, (Jack Joyce's son) stepped down as company president and was replaced by general manager Dharma Tamm. Joyce retains an ownership stake and remains on the board.[7]
Brewing
Brewmaster John C. Maier joined the company in 1989 from Alaskan Brewing.[8] Rogue has produced more than 60 different ales. The company uses a proprietary yeast known as "Pacman".[8][9]
Maier says that all of their beers are meant to go with food, and the company has worked with chefs,[10] brewing industry experts,[11] and restaurateurs.[12][13][14][15]
Maier stepped down as brewmaster in July 2019,[16] and was replaced by Joel Shields.[17]
In 2011, a group of employees from the Rogue Brewery in Newport, Oregon were unsuccessful in their attempt to unionize. Rogue was accused at the time for union-busting tactics at their Newport brewery, and has been questioned for their salary standards.[22]
Rogue's Eugene Public House and Track Town Brewery was shut down in 2014. According to Northwest Brewing News, this was at least in part also due to Rogue's "cheapskate management tactics".[23] Rogue reportedly refused to let the brewers have an assistant, and some brewers were forced to carry heavy loads and spend their own money to work within the company's dollar-per-keg budget limits.[23]
In July 2015, company president Brett Joyce dismissed those with complaints as having "an ax to grind".[24]
^ abBryson, Lew (2005). "Rogue is different". Beverage Business. New Beverage Publication, Inc. Archived from the original on October 30, 2007. Retrieved September 19, 2007.
^Murphy, Linda (May 4, 2006). "Chipotle beer heats up Cinco de Mayo". San Francisco Chronicle. Retrieved September 17, 2007. Chipotle Ale"...smoky, subtly peppery palate matching the heat and spice of chilie-based cuisine."