Described by Vibe magazine as a breath of fresh air for the R&B genre, RnBass consists of tonal singing, melodic harmonies, along with heavy 808's bass elements.[5] There are also notable elements of EDM, with influences of 1990s–2000s music, as well as hyphy.[6][7] Coined by Bay Area producer J Maine,[8] the RnBass musical style has garnered critical attention since the early-to-mid 2010s and has been popularized with urban audiences across America by Los Angeles producer DJ Mustard, by mixing pop music elements of ratchet with turn-up lyrics.[2] Despite originating in the West Coast, namely the Bay Area, RnBass producers and artists across the globe continue to develop R&B with the modern RnBass genre.
Influence
YouTube producers like Starra and Skylark Beats have been heavily pushing the genre online with their various remixes, tutorials and RnBass instrumentals. Also, its cross-genre influence has spread into the mainstream.[citation needed]