A rice burger or riceburger is a variation on the traditional hamburger with compressed rice patties substituted for the hamburger buns.[1] The MOS Burgerfast-foodrestaurant chain introduced the rice burger in Japan 1987,[2][3] and since then it has become a popular food item in East Asia. Beginning around 2005 McDonald's also offered a rice burger in some of its Asian stores, with mixed results.[4][5]
In South Korea they are known as "bapburgers" (bap/bab means rice in Korean language). Popular Korean-style rice burgers include fillings such as Stir-fried kimchi and tuna with mayonnaise.[6]
^Kathy Chu, "Fast-food chains in Asia cater menus to customers", USA Today, September 7, 2010. ("Customers initially responded favorably to the product but eventually lost interest because rice is not something they associate with McDonald's, says Tim Fenton, the chain's president for the Asia, Pacific, Middle East and Africa region.")
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