Reuben Klamer (June 20, 1922 – September 14, 2021) was an American designer, developer, inventor, entrepreneur, and sales and marketing executive,[1] best known for creating and designing the modern version of classic Milton Bradley (now Hasbro) board gameThe Game of Life.[2]
The Game of Life was marketed in 59 countries and translated in 26 languages. It is estimated that 70 million copies have been sold, and it is the second most popular board game only to Monopoly.[1]
Although best known for his work in the toy and gaming industries, Klamer held credits in numerous diverse industries including textiles, plastics, aviation, publishing, music television and film.[1]
Post WWII, he worked as a marketing developer for an air cargo company, designing his first invention for air freight travel before starting his own advertising agency, The Klamer Company
Toys and gaming industry
This section needs expansion. You can help by adding to it. (September 2021)
Klamer's career started with the Ideal Toy Company in 1949. He created the Art Linkletter Spin-A-Hoop (to compete with the Wham-Ohula hoop), Gaylord the Walking Dog, and Busy Blocks. He also created the Fisher-Price Preschool Trainer Skates.[4]
Television
Klamer was approached by the producers of The Man From U.N.C.L.E. to design a special weapon for the show's secret agents.[5] He produced a toy version for Ideal.
Impressed with Klamer's work, and under pressure from network executives to make his show more "action packed," Star Trek producer Gene Roddenberry enlisted Klamer to design "a really big gun." He built the phaser rifle used in the episode "Where No Man Has Gone Before."[6]
He created the Pink Panther Travelling Show Car, build on an oldsmobile chassis for the Pink Panther Cartoon Series[1]
The Game of Life
In June 1959, Klamer pitched an art center concept to Milton Bradley that featured their crayons and finger paints. The company declined, but Milton Bradley president James Shea, Sr. asked Klamer to develop a game in celebration of the hundredth anniversary of Milton Bradley Company. After months of development, Klamer unveiled The Game of Life at the 1960 American International Toy Fair in the Milton Bradley showroom. Spurred by the endorsement of TV personality Art Linkletter, the game went on to sell more than fifty million copies.[7]
Death
Klamer died on September 14, 2021, at the age of 99.[1][8]