Rede Graal

Rede Graal is a chain of gas stations and restaurants in Brazil, primarily located alongside highways in the states of São Paulo, Minas Gerais, Rio de Janeiro,

Rede Graal
Rede Graal
TypePrivate
Industry
Founded1974; 52 years ago (1974)
FoundersAntonio Eduardo da Rocha Alves
Manuel da Rocha Alves
Area served
Brazil
ProductsFuel, convenience food, etc.
Websitewww.redegraal.com.br

Rede Graal is a chain of gas stations and restaurants in Brazil, primarily located alongside highways in the states of São Paulo, Minas Gerais, Rio de Janeiro, Santa Catarina, and Rio Grande do Sul.[1]

History

Rede Graal was created in 1974 when the Alves family, the owners of a bakery located at Largo Treze de Maio in the South Zone of São Paulo,[2] created their first location with a restaurant and gas station on the side of Rodovia Régis Bittencourt, called Graal Petropen.[3] In May 2012, the chain opened its second location in the city of São Carlos.[4][5]

Presenter Gugu Liberato was a frequent customer of one of their locations.[6]

Operations

Thematization

Graal locations each have a specific theme in their design, such that they can resemble a time of the year or the region that they located in.[7][8][9]

Examples of such thematic designs include store #56, located in the city of Jundiaí, which was built in an art deco design, or the location in the city of Perdões in the state of Minas Gerais, which includes aspects of the states culture in its design.

Subsidiaries

Since 2000, Graal has created subsidiary brands seeking to attract different types of consumers. They have names associated with the services offered by the company to their customers.[10]

These subsidiaries are the following: Route Café, Bella Farinha, NYC Burger, Tony's, Più Italia (previously Più Pizza), Pasta & Grill, Empório Graal, OhSushi, Via Grill, Via Lev, Parmegiana & Cia, CQG (Controle de Qualidade Graal), Caminho da Moda, Petrograal,[11] and Recanto do Caminhoneiro.[10] Along with these subsidiaries, they also own a chain of hotels called Graal Inn Hotéis.[12]

Graal locations can have a various of these subsidiaries, depending on where the location is.[2]

Events

Graal also makes gifts for events, such as for the 2014 edition of the São Paulo International Motor Show with the showing of a replica of a DeLorean.[13]

References

  1. ^ "Mapa da rede Graal". Rede Graal. Retrieved 5 April 2026.
  2. ^ a b Valle, Patrícia (29 February 2016). "O McDonald's das estradas e seus misteriosos donos". exame.abril.com.br (in Brazilian Portuguese). EXAME.com - Negócios, economia, tecnologia e carreira (salvo em Wayback Machine). Archived from the original on 27 October 2016. Retrieved 5 April 2026.
  3. ^ "A Rede Graal - Linha do tempo". www.redegraal.com.br (in Brazilian Portuguese). Rede Graal. Retrieved 5 April 2026.
  4. ^ "Graal anuncia investimento de R$15 milhões em São Carlos". Prefeitura Municipal de São Carlos. 22 May 2012. Retrieved 5 April 2026.
  5. ^ "Rede Graal anuncia construção de novo posto na Washington Luis, em São Carlos". www.saocarlosagora.com.br. São Carlos Agora. 21 May 2012. Retrieved 5 April 2026.
  6. ^ Marinelli, Luciana (17 December 2014). "Rede Graal reorganiza operação e prevê chegar a 60 postos em 2016". SBVC – Sociedade Brasileira de Varejo e Consumo (in Brazilian Portuguese). Retrieved 5 April 2026.
  7. ^ "Graal Buenos Aires homenageia as mães | Associação Comercial, Industrial e Agropecuária de Registro". Associação Comercial, Industrial e Agropecuária de Registro (in Brazilian Portuguese). Retrieved 5 April 2026.
  8. ^ "Caminhando Para o Futuro - Graal Paloma". Rede Graal. 15 November 2015. Retrieved 5 April 2026.
  9. ^ "A Rede Graal participou do revezamento da Tocha Olímpica". Rede Graal. 21 July 2016. Retrieved 5 April 2026.
  10. ^ a b "Produtos e Serviços". Rede Graal. Retrieved 5 April 2026.
  11. ^ "Rede Graal, Petrograal". CBA, designing brands with heart (in Brazilian Portuguese). 2015. Retrieved 5 April 2026.
  12. ^ "Rede Graal | Nossas Marcas". Rede Graal. Retrieved 5 April 2026.
  13. ^ "Rede Graal leva visitantes "de volta para o futuro" no Salão do Automóvel - Salão do Automóvel". www.salaodoautomovel.com.br (in Brazilian Portuguese). Salão Internacional do Automóvel de São Paulo. 3 November 2014. Retrieved 5 April 2026.

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