The town is located in northern Latvia, near the border with Estonia, in the historical region of Vidzeme (anciently part of Livonia). It is 50 km (31 mi) from Valmiera, 91 km (57 mi) from Pärnu and 152 km (94 mi) from Riga.
In 2021, the town had 2,725 inhabitants, 95% of whom were Latvians.[7]
Population changes
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