Q Burger (Chinese: 饗樂餐飲) is a Taiwanese chain of brunch restaurants. Q Burger opened its first restaurant in 2013, in Sanchong District located in New Taipei, Taiwan. It was established by a couple who left their corporate jobs to pursue a passion for the food and beverage industry.[1] Q Burger is known for its modern dining environment, affordable pricing, and innovative use of digital technology in its operations.[2]
History and Growth
Since its founding, Q Burger has rapidly expanded across Taiwan, with more than 373 locations nationwide, as of January 2025.[3] The brand has positioned itself as a leader in Taiwan's breakfast and brunch sector, combining traditional flavours with modern culinary trends.[4] Q Burger has also started expanding into international markets. It has successfully registered trademarks in Taiwan, Japan, South Korea, China, Vietnam, Singapore, and Malaysia, with ongoing applications in the United States and Canada. According to Q Burger's founder and chairman, Alan Cheng (鄭瑞賓), the company's primary focus is to strengthen its domestic market before gradually expanding overseas. Plans include entering North American and Southeast Asian markets through direct operations or partnerships.[5]
Awards
Q Burger has earned several accolades for its innovative approach to service and operations. It was awarded with the National Rock Award in 2021 in recognition for its contributions to Taiwan's food and beverage industry.[6] It also won the Golden Boat Award for Innovative Services in 2022, awarded for its integration of digital technology to enhance service efficiency and customer satisfaction.[7]
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