Pure Invention: How Japan Made the Modern World, or Pure Invention: How Japan's Pop Culture Conquered the World, is a 2020 non-fiction book by Matt Alt. It was
Pure Invention: How Japan Made the Modern World, or Pure Invention: How Japan's Pop Culture Conquered the World, is a 2020 non-fiction book by Matt Alt. It was published in the United States by Crown Publishing, and in the United Kingdom by Constable.
Alt, from the U.S. state of Maryland,[1] worked as a translator for the United States Patent and Trademark Office before co-founding the localization company AltJapan Co., Ltd.[2][3] He is married to the translator and author Hiroko Yoda.[4]
The book explored the impact of Japanese popular culture on those of other countries. Alt's book focuses on five products: toy cars, anime, karaoke, "kawaii" products, and the Sony Walkman.[3] The book documents how Matsuzo Kosuge, in the post-World War II era, established a business selling tin toy cars, notably American Jeeps from the occupation of Japan.[1] It then expands into other inventions such as Hello Kitty, Nintendo game consoles, Pokémon, Gundam, and the anonymous websites 2channel and 4chan[5] to portray how Japanese pop culture became the "lingua franca of the Internet."[6] It argues that Japan fascinates the West because Western societies have come to resemble Japan in many ways.[7]
Kirkus Reviews describes the book as "nerd- and generalist-friendly" as well as "savvy".[8]
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