Playmation

Playmation is a system of toys, wearables, and companion apps from Disney and Hasbro.[1] The system is designed to keep kids active, replacing screens w

Playmation
Playmation
Playmation Logo
Playmation Logo
TypeSmart toy
CompanyDisney
CountryUnited States

Playmation is a system of toys, wearables, and companion apps from Disney and Hasbro.[1] The system is designed to keep kids active, replacing screens with pretend play.[2] Players can receive missions through a companion app, and track scores and accomplishments.

The toy system launched in October 2015 with the Marvel Avengers collection. Star Wars and Frozen were planned for 2016 and 2017.[3]

It is reported that much of the development team has been laid-off and that while the existing Avengers product line would continue to be sold through Christmas 2016 any further development was on hold.[4] The Marvel app and Marvel toy line was discontinued on March 28th, 2019[5]

See also

References

  1. ^ Hasbro. "Disney Announces Playmation – The Next Step in the Evolution of Play". Hasbro Investors. Archived from the original on 27 September 2015. Retrieved 6 November 2015.
  2. ^ Julia Boorstin (2 June 2015). "Disney's 'Playmation' designed to get kids moving". cnbc. Retrieved 6 November 2015.
  3. ^ John Gaudiosi. "Marvel's Avengers Playmation toys will be followed by sets based on Star Wars and Frozen over the next three years". Fortune. Retrieved 6 November 2015.
  4. ^ https://www.wsj.com/articles/disney-looks-to-pokemon-go-technology-as-playmation-sales-disappoint-1470347143%7CDisney[permanent dead link] Looks to ‘Pokémon Go’ Technology as Playmation Sales Disappoint
  5. ^ "Playmation: Marvel's Avengers and the AvengersNet app have been retired". Games and Apps Support. Archived from the original on 2023-12-01. Retrieved 2025-10-22.
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