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Opened in 2006, Pepsi on Stage is the first of the midsize arenas following the line of projects for PepsiCo. Built and managed by the same company that manages the Opinião, the venue also hosts conferences, awards, parties, graduations and brand and product launches.[1]
In 2006, Pepsi made an unprecedented investment in the south of Brazil, creating Pepsi on Stage, which follows the same line of other projects that Pepsi developed in Amsterdam–Hol (Pepsi Stage), in Albany–USA (Pepsi Arena) and Indianapolis –USA (Pepsi Coliseum).
